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Supreme PLC (GB:SUP)
LSE:SUP
UK Market

Supreme PLC (SUP) AI Stock Analysis

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GB:SUP

Supreme PLC

(LSE:SUP)

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Outperform 75 (OpenAI - 5.2)
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Outperform 75 (OpenAI - 5.2)
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Outperform 75 (OpenAI - 5.2)
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Outperform 75 (OpenAI - 5.2)
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Outperform 75 (OpenAI - 5.2)
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Outperform 75 (OpenAI - 5.2)
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Outperform 75 (OpenAI - 5.2)
,
Outperform 75 (OpenAI - 5.2)
,
Outperform 75 (OpenAI - 5.2)
,
Outperform 75 (OpenAI - 5.2)
,
Outperform 75 (OpenAI - 5.2)
,
Outperform 75 (OpenAI - 5.2)
,
Outperform 75 (OpenAI - 5.2)
,
Outperform 75 (OpenAI - 5.2)
,
Outperform 75 (OpenAI - 5.2)
,
Outperform 75 (OpenAI - 5.2)
Rating:75Outperform
Price Target:
152.00 p
▲(4.47% Upside)
Action:ReiteratedDate:12/07/25
Supreme PLC's overall stock score is driven by strong financial performance and strategic corporate events, including significant revenue growth and successful acquisitions. The stock's attractive valuation further supports its potential. However, bearish technical indicators suggest caution, as the stock is currently experiencing downward momentum.
Positive Factors
Revenue & margin strength
Supreme has shown strong revenue growth with stable gross, EBIT and net margins, indicating scalable operations and efficient cost control. This mix supports durable earnings and the ability to convert sales into operating profits over the next 2–6 months, underpinning sustainable cash generation.
Improving balance sheet and lower leverage
A declining debt-to-equity ratio and healthy equity ratio strengthen financial flexibility, reduce refinancing risk and enhance resilience to shocks. Improved leverage supports investment in growth, dividend capacity and M&A without materially increasing solvency risk over the medium term.
Diversified FMCG model and strategic M&A
Operating across batteries, lighting, vaping and FMCG categories plus distribution gives category diversification and scale in procurement/logistics. Targeted acquisitions (eg SlimFast) broaden product mix and retail relationships, supporting repeat volumes and durable revenue channels.
Negative Factors
Declining free cash flow growth
A recent decline in free cash flow growth weakens the company's ability to self-fund capex, M&A or shareholder returns if the trend persists. Even with solid operating cash metrics, sustained FCF contraction would limit balance sheet optionality and could force external financing decisions.
Negative EPS growth
Year-over-year EPS decline near 9% signals pressure on per-share profitability, which may reflect margin compression, integration costs or one-offs. If EPS erosion continues, it undermines retained earnings growth and could constrain dividend or reinvestment capacity over the medium term.
Dependence on acquisitions to drive growth
Reliance on M&A to boost reported growth introduces integration, execution and goodwill risks. If organic demand slows, repeating acquisitions may be required, which can strain cash flow, management focus and dilute returns, posing a durable operational and financial risk.

Supreme PLC (SUP) vs. iShares MSCI United Kingdom ETF (EWC)

Supreme PLC Business Overview & Revenue Model

Company DescriptionSupreme PLC supplies and distributes a range of consumer goods in the United Kingdom. The company operates through five divisions: Batteries, Lighting, Vaping, Sports & Nutrition, and Consumer Household Goods. It manufactures vaping products under the 88Vape brand. The company supplies its products to discount retailers, wholesalers, independent retailers, and supermarkets. Supreme PLC also exports its products. The company was incorporated in 2006 and is based in Manchester, the United Kingdom.
How the Company Makes MoneySupreme makes money primarily by selling consumer products through a mix of owned brands and distributed third-party brands. Its revenue is generated from (1) branded and own-label product sales where it captures manufacturing/brand margin (e.g., in categories such as batteries, lighting, and vaping products), and (2) distribution revenues where it earns a margin by sourcing, warehousing, and supplying products to trade customers. The company’s earnings are supported by scale in procurement and logistics, category diversification across multiple FMCG segments, and relationships with retail, wholesale, and e-commerce channels that drive repeat, high-volume orders. Specific details on major customer concentration, contract structures, or named partnerships are null.

Supreme PLC Financial Statement Overview

Summary
Supreme PLC exhibits strong financial health with robust revenue growth and profitability. The balance sheet reflects a stable financial position with decreasing leverage, while cash flows are generally positive despite recent declines in free cash flow growth. The company is well-positioned in the Electrical Equipment & Parts industry, but should focus on maintaining cash flow stability to support future growth.
Income Statement
85
Very Positive
Supreme PLC has demonstrated strong revenue growth over the years, with a notable increase in revenue from 2024 to 2025. The company maintains healthy gross and net profit margins, indicating efficient cost management and profitability. The EBIT and EBITDA margins are stable, reflecting consistent operational performance. Overall, the income statement shows a positive growth trajectory and profitability.
Balance Sheet
78
Positive
The balance sheet of Supreme PLC shows a solid equity base with a decreasing debt-to-equity ratio over the years, indicating improved financial leverage and reduced risk. The return on equity is strong, showcasing effective utilization of shareholder funds. The equity ratio is healthy, reflecting a stable financial position. However, the company should continue to monitor its debt levels to maintain financial stability.
Cash Flow
72
Positive
The cash flow statement reveals a decline in free cash flow growth, which could be a concern for future liquidity. However, the operating cash flow to net income ratio is strong, indicating good cash generation from operations. The free cash flow to net income ratio is also robust, suggesting efficient cash management. While cash flow generation is generally positive, the recent decline in free cash flow growth warrants attention.
BreakdownTTMMar 2024Mar 2023Mar 2022Mar 2022Mar 2021
Income Statement
Total Revenue250.65M231.08M221.25M155.61M130.79M122.25M
Gross Profit67.36M73.68M63.53M37.74M35.58M33.04M
EBITDA42.59M40.90M37.42M18.59M19.39M15.85M
Net Income21.84M23.46M22.43M11.97M13.75M9.84M
Balance Sheet
Total Assets142.01M134.59M106.77M91.16M59.02M50.32M
Cash, Cash Equivalents and Short-Term Investments1.67M3.18M11.63M7.54M3.93M7.50M
Total Debt21.60M15.45M14.72M19.32M7.96M15.13M
Total Liabilities59.92M58.14M48.80M51.20M26.71M31.50M
Stockholders Equity81.72M76.30M57.98M39.96M32.31M18.82M
Cash Flow
Free Cash Flow12.64M21.89M21.63M17.25M8.74M10.61M
Operating Cash Flow17.28M25.09M27.07M18.52M11.49M12.28M
Investing Cash Flow-15.37M-27.34M-11.28M-7.58M-3.41M-1.91M
Financing Cash Flow-3.07M-6.14M-10.95M-7.43M-11.62M-9.58M

Supreme PLC Technical Analysis

Technical Analysis Sentiment
Negative
Last Price145.50
Price Trends
50DMA
144.00
Negative
100DMA
151.15
Negative
200DMA
165.15
Negative
Market Momentum
MACD
-2.34
Positive
RSI
30.13
Neutral
STOCH
8.33
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SUP, the sentiment is Negative. The current price of 145.5 is above the 20-day moving average (MA) of 140.48, above the 50-day MA of 144.00, and below the 200-day MA of 165.15, indicating a bearish trend. The MACD of -2.34 indicates Positive momentum. The RSI at 30.13 is Neutral, neither overbought nor oversold. The STOCH value of 8.33 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:SUP.

Supreme PLC Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£158.38M5.7027.64%3.50%9.37%-8.93%
75
Outperform
£786.97M7.9615.54%1.11%8.20%25.85%
69
Neutral
£249.68M8.7015.22%3.92%18.90%-20.79%
64
Neutral
£276.02M8.8513.87%2.58%-0.33%4.58%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
63
Neutral
£110.99M-3.4415.77%-5.73%
56
Neutral
£364.15M-21.41-6.50%-18.43%24.86%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:SUP
Supreme PLC
135.00
-16.52
-10.90%
GB:DIA
Dialight
276.00
151.50
121.69%
GB:LUCE
Luceco plc
162.00
26.00
19.12%
GB:TFW
FW Thorpe Plc
245.00
-41.82
-14.58%
GB:VLX
Volex plc
428.50
160.74
60.03%
GB:XPP
XP Power
1,300.00
505.00
63.52%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025