Strix Group PLC (GB:KETL)
LSE:KETL
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Strix Group
(LSE:KETL)
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Rating:68Neutral
Price Target:
50.00 p
▲(39.28% Upside)
Action:ReiteratedDate:12/20/25
The overall stock score of 68 reflects a mix of strong technical momentum and reasonable valuation, offset by financial performance challenges. The stock's bullish trend is a significant positive, but the company's financial health, particularly profitability and leverage, presents risks that need to be addressed to sustain long-term growth.
Positive Factors
Cash Generation Ability
Positive free cash flow indicates that Strix Group can sustain operations and invest in growth without relying heavily on external financing.
Negative Factors
Revenue Growth Challenges
Declining revenue growth and margins indicate potential difficulties in maintaining competitive pricing and cost management, impacting long-term profitability.
Read all positive and negative factors
Positive Factors
Negative Factors
Cash Generation Ability
Positive free cash flow indicates that Strix Group can sustain operations and invest in growth without relying heavily on external financing.
Read all positive factors
Strix Group (KETL) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£86.20M
Dividend YieldN/A
Average Volume (3M)1.76M
Price to Earnings (P/E)20.3
Beta (1Y)0.79
Revenue Growth-3.41%
EPS Growth58.10%
CountryUK
Employees1,000
SectorTechnology
Sector Strength88
IndustryHardware, Equipment & Parts
Share Statistics
EPS (TTM)N/A
Shares Outstanding221,595,140
10 Day Avg. Volume4,241,139
30 Day Avg. Volume1,759,447
Financial Highlights & Ratios
PEG Ratio0.73
Price to Book (P/B)2.41
Price to Sales (P/S)0.76
P/FCF Ratio4.54
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£70.00Price Target Upside94.99% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)0.03
Revenue Forecast (FY)£95.20M
Strix Group Business Overview & Revenue Model
Company Description
Strix Group (KETL) is a leading technology company specializing in the development and deployment of innovative water filtration solutions. Operating primarily in the environmental technology sector, Strix Group focuses on providing advanced filtr...
How the Company Makes Money
Strix Group generates revenue through multiple channels, primarily by selling its water filtration products directly to consumers and through partnerships with retailers and wholesalers. The company also benefits from recurring revenue streams thr...
Strix Group Financial Statement Overview
Summary
Income Statement
58
Neutral
Balance Sheet
65
Positive
Cash Flow
62
Positive
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 140.57M | 141.77M | 143.81M | 106.92M | 119.41M | 95.31M |
| Gross Profit | 51.74M | 50.95M | 57.20M | 40.68M | 43.85M | 38.91M |
| EBITDA | 31.47M | 23.44M | 37.05M | 26.26M | 30.66M | 32.58M |
| Net Income | 7.62M | -1.38M | 16.20M | 16.79M | 20.60M | 24.05M |
Balance Sheet | ||||||
| Total Assets | 178.18M | 172.15M | 192.25M | 209.21M | 138.48M | 118.29M |
| Cash, Cash Equivalents and Short-Term Investments | 12.70M | 15.12M | 20.11M | 30.44M | 19.67M | 15.45M |
| Total Debt | 88.70M | 83.71M | 110.61M | 121.71M | 74.22M | 56.75M |
| Total Liabilities | 131.53M | 126.55M | 151.05M | 171.96M | 112.47M | 96.24M |
| Stockholders Equity | 46.04M | 44.93M | 42.38M | 36.54M | 25.32M | 21.33M |
Cash Flow | ||||||
| Free Cash Flow | 11.36M | 23.88M | 29.58M | 14.80M | 5.14M | 13.76M |
| Operating Cash Flow | 16.61M | 32.13M | 37.60M | 23.36M | 22.29M | 31.21M |
| Investing Cash Flow | -7.85M | -8.49M | -14.30M | -47.83M | -16.99M | -24.17M |
| Financing Cash Flow | -11.85M | -28.13M | -33.44M | 35.81M | -1.32M | -5.13M |
Strix Group Technical Analysis
Neutral
35.90
Price Trends
43.75
Negative
42.52
Negative
41.56
Negative
Market Momentum
-2.13
Negative
38.57
Neutral
68.92
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:KETL, the sentiment is Neutral. The current price of 35.9 is below the 20-day moving average (MA) of 36.76, below the 50-day MA of 43.75, and below the 200-day MA of 41.56, indicating a neutral trend. The MACD of -2.13 indicates Negative momentum. The RSI at 38.57 is Neutral, neither overbought nor oversold. The STOCH value of 68.92 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:KETL.
Strix Group Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
77 Outperform | £553.66M | 10.73 | 8.34% | 2.09% | 0.49% | 61.73% | |
70 Neutral | £72.16M | 12.03 | 9.07% | ― | 7.36% | 31.93% | |
68 Neutral | £86.20M | 20.27 | 16.76% | ― | -3.41% | 58.10% | |
67 Neutral | £223.35M | 25.56 | 3.10% | 2.19% | 10.66% | 21.19% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
54 Neutral | £210.88M | -4.02 | -31.21% | ― | -16.33% | -448.12% | |
54 Neutral | £98.38M | -24.70 | -5.90% | ― | -7.35% | -222.10% |
* Technology Sector Average
GB:KETL
Strix Group
38.90
-2.70
-6.49%
GB:GHH
Gooch & Housego
816.00
433.78
113.49%
GB:SDI
SDI Group
69.00
20.80
43.15%
GB:TTG
TT Electronics
118.40
35.20
42.31%
GB:XAR
Xaar plc
125.00
39.00
45.35%
GB:DSCV
discoverIE Group plc
553.00
76.59
16.08%
Strix Group Corporate Events
Business Operations and StrategyM&A TransactionsShareholder Meetings
Strix Shareholders Approve Disposal of Billi Division
Positive
Jan 8, 2026
Strix Group has secured shareholder approval to dispose of its Billi division, with 99.97% of votes cast in favour of the resolution at a general meeting held on 8 January 2026. With all conditions under the sale and purchase agreement now satisfi...
Business Operations and StrategyM&A TransactionsShareholder Meetings
Strix Publishes Circular and Calls General Meeting on Proposed Disposal
Neutral
Dec 19, 2025
Strix Group Plc has published and posted to shareholders a circular detailing a proposed disposal and seeking shareholder approval for a related resolution, and has called a general meeting to be held on 8 January 2026 at its Isle of Man offices. ...
Business Operations and StrategyM&A Transactions
Strix to Sell Billi Business for £110m to Cut Debt and Refocus on Core Operations
Positive
Dec 19, 2025
Strix Group has agreed to sell its Billi business, a premium provider of instant boiling, chilled and sparkling filtered water systems acquired in 2022, to Crescent Capital Partners-backed Birmingham Bidco Pty Ltd for £110 million on a cash-f...
Business Operations and StrategyExecutive/Board ChangesDividendsFinancial Disclosures
Strix Group Announces Trading Update and CEO Transition
Neutral
Nov 26, 2025
Strix Group PLC announced a trading update and management change, highlighting a revenue of £64.6m and a net debt of £70.3m for the six-month period ending 30 September 2025. Despite macroeconomic challenges, the company sees early signs...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.