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Huddled Group Plc (GB:HUD)
LSE:HUD

Huddled Group (HUD) AI Stock Analysis

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GB:HUD

Huddled Group

(LSE:HUD)

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Neutral 46 (OpenAI - 5.2)
Rating:46Neutral
Price Target:
2.00 p
▲(2.56% Upside)
Action:ReiteratedDate:01/21/26
The score is primarily held down by weak financial performance—ongoing losses, thin/negative margins, and negative free cash flow—despite strong revenue growth and a low-debt balance sheet. Technicals are mixed with only modest short-term strength, and valuation is constrained by negative earnings and no dividend support.
Positive Factors
Rapid Revenue Growth
Sustained, high revenue growth demonstrates strong product-market fit for its subscription offerings and expansion across education, non-profit and corporate segments. Over 2–6 months this supports recurring revenue scale, network effects and the ability to invest in product and sales capacity.
Negative Factors
Persistent Unprofitability
Ongoing operating losses and weak gross margins indicate the company has not achieved sustainable unit economics. Over months this threatens equity value and requires either material margin improvement or continued capital raises to avoid dilution and preserve long-term viability.
Read all positive and negative factors
Positive Factors
Negative Factors
Rapid Revenue Growth
Sustained, high revenue growth demonstrates strong product-market fit for its subscription offerings and expansion across education, non-profit and corporate segments. Over 2–6 months this supports recurring revenue scale, network effects and the ability to invest in product and sales capacity.
Read all positive factors

Huddled Group (HUD) vs. iShares MSCI United Kingdom ETF (EWC)

Huddled Group Business Overview & Revenue Model

Company Description
Huddled Group Plc provides virtual reality headsets under the Vodiac brand name in the United Kingdom. The company engages in the direct-to-consumer e-commerce business, which focuses on the sale of dry groceries and beverages, surplus, short-date...
How the Company Makes Money
Huddled Group generates revenue through a subscription-based model, offering tiered pricing plans for its software products that cater to different user needs and organizational sizes. Additional revenue streams include premium service offerings, ...

Huddled Group Financial Statement Overview

Summary
Strong revenue growth (2023 to 2024), but persistent negative EBIT and net income and weak margins weigh heavily. Balance sheet leverage is low with a high equity ratio, yet negative returns and worsening negative free cash flow indicate ongoing operational and cash-generation strain.
Income Statement
45
Neutral
Balance Sheet
55
Neutral
Cash Flow
40
Negative
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue18.43M14.22M2.42M796.00K2.53M2.85M
Gross Profit-127.00K118.00K-45.00K-238.00K95.00K-2.00M
EBITDA-3.52M-3.53M-1.80M-1.75M-1.77M-2.27M
Net Income-4.06M-3.85M12.98M-661.00K-2.00M-4.73M
Balance Sheet
Total Assets6.82M8.68M11.05M7.49M7.56M8.62M
Cash, Cash Equivalents and Short-Term Investments552.00K1.64M4.27M51.00K1.10M1.66M
Total Debt661.00K63.00K28.00K73.00K460.00K742.00K
Total Liabilities2.32M2.20M748.00K2.16M1.84M1.91M
Stockholders Equity4.54M6.49M10.30M5.32M5.72M6.71M
Cash Flow
Free Cash Flow-4.02M-3.67M-3.64M-739.00K-609.00K-3.71M
Operating Cash Flow-3.69M-3.23M-3.20M1.57M220.00K-2.09M
Investing Cash Flow375.00K510.00K19.07M-2.28M-788.00K-1.39M
Financing Cash Flow583.00K89.00K-11.93M-55.00K3.00K4.67M

Huddled Group Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.95
Price Trends
50DMA
1.70
Negative
100DMA
1.80
Negative
200DMA
2.40
Negative
Market Momentum
MACD
-0.14
Positive
RSI
13.36
Positive
STOCH
45.83
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:HUD, the sentiment is Negative. The current price of 1.95 is above the 20-day moving average (MA) of 1.41, above the 50-day MA of 1.70, and below the 200-day MA of 2.40, indicating a bearish trend. The MACD of -0.14 indicates Positive momentum. The RSI at 13.36 is Positive, neither overbought nor oversold. The STOCH value of 45.83 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:HUD.

Huddled Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
£81.93M77.505.28%0.60%1.92%-75.53%
65
Neutral
£4.89M-7.42-3.35%20.71%96.18%
62
Neutral
£72.02M12.626.44%4.25%1.24%7.54%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
53
Neutral
£10.33M-7.83-19.68%-72.15%
48
Neutral
£7.12M4.006.49%-14.03%-142.86%
46
Neutral
£5.43M-1.36-73.62%141.40%-41.57%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:HUD
Huddled Group
1.25
-2.20
-63.77%
GB:BBSN
Brave Bison
73.00
28.35
63.50%
GB:OMIP
One Media iP
3.20
-0.95
-22.89%
GB:ZIN
Zinc Media
41.00
-20.50
-33.33%
GB:DBOX
Digitalbox plc
4.15
-0.20
-4.60%
GB:PEBB
Pebble Group PLC
49.00
13.90
39.60%

Huddled Group Corporate Events

Business Operations and StrategyFinancial Disclosures
Huddled Group Lifts Revenue 47% and Targets Marketplace-Led Growth
Positive
Jan 21, 2026
Huddled Group reported unaudited 2025 revenue of about £19 million, a year-on-year increase of roughly 47% in line with market expectations, alongside an adjusted EBITDA loss of approximately £2.5 million, as it improved product ranges a...
Business Operations and StrategyExecutive/Board ChangesFinancial Disclosures
Huddled Group Lifts Revenue 47% as It Bets on Robotic Fulfilment and Surplus Marketplace
Positive
Dec 23, 2025
Huddled Group reported an estimated 47% rise in full-year 2025 revenue to about £19m, driven by operational restructuring, the migration of all brands to THG Fulfil’s robotic logistics platform and disciplined focus on basket margin and...
Business Operations and Strategy
Huddled Group to Feature in Channel 4 Docuseries on Discount Shopping
Positive
Oct 27, 2025
Huddled Group plc will be featured in Channel 4’s docuseries ‘Secrets of Supercheap Shopping’, highlighting its role as a leading discount disruptor through its brand, Discount Dragon. The series comes at a time when the cost of ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 21, 2026