Exceeded EBITDA Expectations
Adjusted EBITDA was £2 million ahead of the top end of the previous update for 2024.
Revenue Growth Achievement
Returned to growth for the first time in three years with full year revenue growth of 3%, and 8% growth in the second half of 2024.
Core Markets Performance
90% of revenue now comes from core markets with 96% from regulated and taxed markets.
International Business Operating Leverage
International business delivered 7% revenue growth and a 31% increase in adjusted EBITDA.
Cost Optimization Achievements
Successfully executed a £30 million cost optimization program and identified £15 to £25 million further savings for 2025.
Retail Gaming Machine Rollout
5,000 new gaming machines rolled out in Italy before Cheltenham, showing positive early signs of growth.
William Hill Brand Relaunch
Relaunched Mr Green and began digital work on 888, with new visual identity for William Hill.