Company ValuationThe valuation is considered attractive with a significant discount to EU staples and an appealing dividend yield.
Law EnforcementMeaningful upside potential from tighter law enforcement against illicit vapes in the US could add to group revenue forecasts, enhancing sentiment on the stock.
New Categories GrowthStrong growth in New Categories is transforming the business, underpinning long-term sales and EBIT growth, and contributing to more than 70% of group revenue growth between 2025-30.