Business StrategyAston is staying true to a demand-led model, which has short term pain but shows it has learned from mistakes: a good first step for new CEO Adrian Hallmark.
Market PositioningThe Vanquish may prove more exclusive than the Ferrari, with Vanquish production limited to less than 1,000 units per year.
Product LaunchAston Martin unveiled its new flagship core model, the Vanquish, which is a twin turbo V12 sports car generating 835 PS and capable of 214mph.