Advertising Monetization ScaleIntegration of the advertising sales team into Hulu's ad system and support from Disney's advertising resources is expected to boost ad revenue and increase monetization efficiency.
Margin Expansion From Content StrategyCombining content licensing with Hulu and realized post-merger scale is expected to lower content costs and expand margins, improving profitability prospects.
Product Differentiation And Subscriber EngagementIntroduction of a sports-focused skinny bundle, interactive viewing features, and enhanced DVR/game highlight tools should drive subscriber acquisition, increase engagement, and reduce churn.