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LVMH Moet Hennessy Louis Vuitton SE (FR:MC)
:MC
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LVMH Moet Hennessy Louis Vuitton (MC) AI Stock Analysis

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FR:MC

LVMH Moet Hennessy Louis Vuitton

(MC)

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Neutral 63 (OpenAI - 5.2)
Rating:63Neutral
Price Target:
€506.00
▲(9.59% Upside)
Action:Downgraded
Date:01/30/26
The score is supported by strong underlying profitability and cash flow, but is pulled down by a clear technical downtrend with very weak momentum and by moderating fundamentals (negative 2025 revenue growth, lower margins/ROE, and higher leverage). Valuation is neither especially cheap nor extreme, with the dividend providing some support.
Positive Factors
High margins and strong free cash flow
Sustained sector-leading gross and operating margins with €15B free cash flow create durable internal funding. High margins underpin pricing power and brand economics, supporting reinvestment in stores, product and marketing while enabling dividends and strategic capital allocation over the medium term.
Negative Factors
Recent revenue softening
A decline in revenue signals demand moderation that can persist in near term and erode operating leverage. For a premium goods group, sustained top-line weakness compresses scalability of fixed retail costs and may require price or channel trade-offs to restore growth.
Read all positive and negative factors
Positive Factors
Negative Factors
High margins and strong free cash flow
Sustained sector-leading gross and operating margins with €15B free cash flow create durable internal funding. High margins underpin pricing power and brand economics, supporting reinvestment in stores, product and marketing while enabling dividends and strategic capital allocation over the medium term.
Read all positive factors

LVMH Moet Hennessy Louis Vuitton (MC) vs. iShares MSCI France ETF (EWQ)

LVMH Moet Hennessy Louis Vuitton Business Overview & Revenue Model

Company Description
Globally, LVMH Moët Hennessy - Louis Vuitton, Société Européenne is a premier purveyor of luxury goods. Its esteemed collection of wines, champagnes, and spirits features labels including Clos des Lambrays, Château d'Yquem, Dom Pérignon, Ruinart, ...
How the Company Makes Money
LVMH makes money primarily by selling luxury goods and experiences through a multi-brand, multi-channel model. Its key revenue streams are organized by business group: (1) Fashion & Leather Goods generates revenue from the sale of items such as ha...

LVMH Moet Hennessy Louis Vuitton Financial Statement Overview

Summary
Profitability and cash generation remain strong (gross margin ~66%, operating margin ~22%, FCF ~€15.0B), but fundamentals have softened versus 2022–2023: revenue declined in 2025 (-2.4%), net margin fell to ~13.5%, ROE cooled to ~16%, and leverage increased (debt-to-equity ~0.74).
Income Statement
78
Positive
Balance Sheet
74
Positive
Cash Flow
76
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue79.64B80.81B84.68B86.15B79.18B64.22B
Gross Profit52.85B53.53B56.77B59.28B54.20B43.85B
EBITDA23.91B24.40B22.30B28.55B26.07B22.49B
Net Income10.88B10.88B12.55B15.17B14.08B12.04B
Balance Sheet
Total Assets141.77B142.04B149.19B143.69B134.65B125.31B
Cash, Cash Equivalents and Short-Term Investments12.20B13.50B13.59B11.26B10.85B10.56B
Total Debt36.62B36.73B41.20B38.88B35.15B34.84B
Total Liabilities72.08B73.09B79.90B80.99B78.04B76.40B
Stockholders Equity68.09B67.47B67.52B61.02B55.11B47.12B
Cash Flow
Free Cash Flow15.06B15.04B13.37B10.60B12.75B15.39B
Operating Cash Flow18.66B18.89B18.93B18.40B17.84B18.65B
Investing Cash Flow-5.36B-5.75B-6.54B-8.31B-5.92B-15.98B
Financing Cash Flow-14.44B-13.80B-10.72B-9.40B-12.69B-15.16B

LVMH Moet Hennessy Louis Vuitton Technical Analysis

Technical Analysis Sentiment
Positive
Last Price461.70
Price Trends
50DMA
485.96
Positive
100DMA
475.34
Positive
200DMA
528.95
Negative
Market Momentum
MACD
-3.93
Negative
RSI
53.41
Neutral
STOCH
67.05
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:MC, the sentiment is Positive. The current price of 461.7 is below the 20-day moving average (MA) of 481.35, below the 50-day MA of 485.96, and below the 200-day MA of 528.95, indicating a neutral trend. The MACD of -3.93 indicates Negative momentum. The RSI at 53.41 is Neutral, neither overbought nor oversold. The STOCH value of 67.05 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FR:MC.

LVMH Moet Hennessy Louis Vuitton Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
€160.26B35.5425.52%1.15%2.75%0.80%
64
Neutral
€78.23B17.1918.84%3.30%-3.83%-0.09%
63
Neutral
€233.95B21.6516.39%2.82%-3.83%-0.26%
59
Neutral
€520.60M23.851.42%-1.16%47.64%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
54
Neutral
€34.84B-164.280.49%2.14%-9.23%-129.21%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FR:MC
LVMH Moet Hennessy Louis Vuitton
486.90
35.91
7.96%
FR:RMS
Hermes International
1,560.50
-515.58
-24.83%
FR:CDI
Christian Dior
445.00
14.85
3.45%
FR:KER
Kering SA
288.40
76.58
36.16%
FR:SMCP
SMCP S.A.S.
6.92
1.75
33.85%
FR:DPT
ST Dupont SA
0.08
-0.01
-13.40%

LVMH Moet Hennessy Louis Vuitton Corporate Events

LVMH Delivers Resilient First-Half Results as Growth Re-Accelerates
Jul 27, 2026
LVMH reported first-half 2026 revenue of €38.6 billion and profit from recurring operations of €8.7 billion, maintaining a high operating margin of 22.5% despite currency headwinds and geopolitical disruption, including conflict in the...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 30, 2026