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LVMH Moet Hennessy Louis Vuitton SE (FR:MC)
:MC
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LVMH Moet Hennessy Louis Vuitton (MC) AI Stock Analysis

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FR:MC

LVMH Moet Hennessy Louis Vuitton

(MC)

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Neutral 63 (OpenAI - 5.2)
Rating:63Neutral
Price Target:
€474.00
▼(-5.09% Downside)
Action:DowngradedDate:01/30/26
The score is supported by strong underlying profitability and cash flow, but is pulled down by a clear technical downtrend with very weak momentum and by moderating fundamentals (negative 2025 revenue growth, lower margins/ROE, and higher leverage). Valuation is neither especially cheap nor extreme, with the dividend providing some support.
Positive Factors
High profitability and cash generation
LVMH’s high gross and operating margins combined with ~€15B free cash flow create durable internal funding for brand investment, new product launches and shareholder returns. Strong cash generation also provides a buffer versus cyclical revenue swings and supports long-term strategic optionality.
Negative Factors
Recent revenue weakness
Two consecutive years of flat-to-declining top line signal demand moderation that can persist for several quarters. Slower revenue growth reduces operating leverage, constrains reinvestment capacity for marketing and product development, and raises the bar for returning to prior growth trajectories.
Read all positive and negative factors
Positive Factors
Negative Factors
High profitability and cash generation
LVMH’s high gross and operating margins combined with ~€15B free cash flow create durable internal funding for brand investment, new product launches and shareholder returns. Strong cash generation also provides a buffer versus cyclical revenue swings and supports long-term strategic optionality.
Read all positive factors

LVMH Moet Hennessy Louis Vuitton (MC) vs. iShares MSCI France ETF (EWQ)

LVMH Moet Hennessy Louis Vuitton Business Overview & Revenue Model

Company Description
LVMH Moët Hennessy - Louis Vuitton, Société Européenne operates as a luxury goods company worldwide. The company offers champagnes, wines, and spirits under the Clos des Lambrays, Château d'Yquem, Dom Pérignon, Ruinart, Moët & Chandon, Hennessy, V...
How the Company Makes Money
LVMH primarily makes money by selling branded luxury products and experiences through a mix of directly operated retail networks, wholesale/select distribution, and travel retail. Its core revenue streams are organized by business groups: (1) Fash...

LVMH Moet Hennessy Louis Vuitton Financial Statement Overview

Summary
Profitability and cash generation remain strong (gross margin ~66%, operating margin ~22%, FCF ~€15.0B), but fundamentals have softened versus 2022–2023: revenue declined in 2025 (-2.4%), net margin fell to ~13.5%, ROE cooled to ~16%, and leverage increased (debt-to-equity ~0.74).
Income Statement
78
Positive
Balance Sheet
74
Positive
Cash Flow
76
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue80.81B84.68B86.15B79.18B64.22B
Gross Profit53.53B56.77B59.28B54.20B43.85B
EBITDA24.40B22.30B28.55B26.07B22.49B
Net Income10.88B12.55B15.17B14.08B12.04B
Balance Sheet
Total Assets142.04B149.19B143.69B134.65B125.31B
Cash, Cash Equivalents and Short-Term Investments13.50B13.59B11.26B10.85B10.56B
Total Debt49.66B41.20B38.88B35.15B34.84B
Total Liabilities73.09B79.90B80.99B78.04B76.40B
Stockholders Equity67.47B67.52B61.02B55.11B47.12B
Cash Flow
Free Cash Flow15.04B13.37B10.60B12.75B15.39B
Operating Cash Flow18.89B18.93B18.40B17.84B18.65B
Investing Cash Flow-5.75B-6.54B-8.31B-5.92B-15.98B
Financing Cash Flow-13.80B-10.72B-9.40B-12.69B-15.16B

LVMH Moet Hennessy Louis Vuitton Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price499.40
Price Trends
50DMA
500.55
Negative
100DMA
557.23
Negative
200DMA
541.45
Negative
Market Momentum
MACD
-2.79
Negative
RSI
57.99
Neutral
STOCH
59.05
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:MC, the sentiment is Neutral. The current price of 499.4 is above the 20-day moving average (MA) of 472.62, below the 50-day MA of 500.55, and below the 200-day MA of 541.45, indicating a neutral trend. The MACD of -2.79 indicates Negative momentum. The RSI at 57.99 is Neutral, neither overbought nor oversold. The STOCH value of 59.05 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for FR:MC.

LVMH Moet Hennessy Louis Vuitton Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
€166.23B24.4225.52%1.24%5.48%-1.76%
64
Neutral
€75.63B12.4319.54%2.33%-4.58%-13.00%
63
Neutral
€220.35B15.4916.39%2.06%-4.58%-12.97%
56
Neutral
€390.37M22.661.30%0.47%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
54
Neutral
€27.86B-23.010.49%2.03%-14.65%-93.64%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FR:MC
LVMH Moet Hennessy Louis Vuitton
444.95
-32.18
-6.75%
FR:RMS
Hermes International
1,588.50
-827.16
-34.24%
FR:CDI
Christian Dior
419.20
-23.78
-5.37%
FR:KER
Kering SA
227.25
51.95
29.64%
FR:SMCP
SMCP S.A.S.
4.99
1.27
34.25%
FR:DPT
ST Dupont SA
0.09
-0.02
-14.71%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 30, 2026