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Ipsos SA (FR:IPS)
:IPS

Ipsos SA (IPS) AI Stock Analysis

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FR:IPS

Ipsos SA

(IPS)

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Outperform 72 (OpenAI - 5.2)
Rating:72Outperform
Price Target:
€39.00
▲(6.85% Upside)
Action:ReiteratedDate:02/27/26
The score is driven primarily by solid financial performance (strong 2025 revenue growth and positive free cash flow) tempered by margin pressure and higher leverage. Valuation is notably supportive (low P/E and high dividend yield), while technical signals are mixed with negative MACD and the stock still below its 200-day average.
Positive Factors
Revenue acceleration & operating profitability
Ipsos delivered a marked top-line recovery in 2025 with a 34.3% revenue jump alongside sustainable operating profitability (EBIT ~12%, EBITDA ~16%). Durable revenue momentum plus mid-teens EBITDA supports reinvestment in analytics and product development and underpins long-term cash generation.
Negative Factors
Margin compression / cost pressures
A step-down in gross and net margins indicates structural cost or mix pressure that can persist beyond a single year. Lower margins erode the company’s ability to fund growth, weaken free cash flow upside, and reduce buffer against cyclical revenue volatility if not reversed by pricing or efficiency gains.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue acceleration & operating profitability
Ipsos delivered a marked top-line recovery in 2025 with a 34.3% revenue jump alongside sustainable operating profitability (EBIT ~12%, EBITDA ~16%). Durable revenue momentum plus mid-teens EBITDA supports reinvestment in analytics and product development and underpins long-term cash generation.
Read all positive factors

Ipsos SA (IPS) vs. iShares MSCI France ETF (EWQ)

Ipsos SA Business Overview & Revenue Model

Company Description
Ipsos SA, through its subsidiaries, provides survey-based research services for companies and institutions in Europe, the Middle East, Africa, the Americas, and the Asia-Pacific. The company offers services in the information production and analys...
How the Company Makes Money
Ipsos generates revenue primarily through the provision of market research services and consultancy. The company's revenue model is built on charging clients for customized research projects, subscription services, and ongoing analytics support. K...

Ipsos SA Financial Statement Overview

Summary
Strong 2025 revenue acceleration (+34.31%) with solid operating profitability (EBIT ~12%, EBITDA ~16%) and consistently positive free cash flow (~€217m). Offsetting risks include a 2025 step-down in gross/net margins (net margin ~7.4% vs ~8.4% in 2024) and higher leverage as debt rose to ~€781m (debt-to-equity ~0.50).
Income Statement
74
Positive
Balance Sheet
67
Positive
Cash Flow
71
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue2.52B2.44B2.39B2.41B2.15B
Gross Profit574.78M1.68B1.61B1.59B1.39B
EBITDA404.01M400.57M381.53M402.73M348.58M
Net Income186.55M204.53M159.72M215.16M183.92M
Balance Sheet
Total Assets3.08B2.91B2.75B2.85B2.74B
Cash, Cash Equivalents and Short-Term Investments317.56M342.55M277.91M385.67M298.45M
Total Debt781.19M512.31M531.74M587.00M623.38M
Total Liabilities1.51B1.34B1.32B1.35B1.40B
Stockholders Equity1.57B1.58B1.42B1.48B1.33B
Cash Flow
Free Cash Flow216.99M268.06M225.62M270.22M302.29M
Operating Cash Flow300.07M338.40M284.18M325.05M345.97M
Investing Cash Flow-257.95M-103.64M-108.36M-64.63M-74.47M
Financing Cash Flow-36.97M-166.96M-260.02M-170.64M-195.56M

Ipsos SA Technical Analysis

Technical Analysis Sentiment
Positive
Last Price36.50
Price Trends
50DMA
33.86
Positive
100DMA
33.54
Positive
200DMA
35.47
Positive
Market Momentum
MACD
0.23
Negative
RSI
59.41
Neutral
STOCH
76.34
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:IPS, the sentiment is Positive. The current price of 36.5 is above the 20-day moving average (MA) of 34.61, above the 50-day MA of 33.86, and above the 200-day MA of 35.47, indicating a bullish trend. The MACD of 0.23 indicates Negative momentum. The RSI at 59.41 is Neutral, neither overbought nor oversold. The STOCH value of 76.34 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FR:IPS.

Ipsos SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
€1.15B9.7512.87%0.84%7.00%20.56%
72
Outperform
€1.55B7.9112.70%5.51%0.66%-0.38%
71
Outperform
€66.07M5.814.71%5.16%-21.70%-49.75%
66
Neutral
€299.57M8.3125.51%5.63%14.40%1.92%
60
Neutral
€179.66M18.51-5.44%3.79%-797.10%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
52
Neutral
€66.94M10.47-0.78%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FR:IPS
Ipsos SA
36.50
-3.85
-9.54%
FR:ALCGM
Cegedim
12.65
1.25
10.96%
FR:HCO
HighCo SA
3.77
1.57
71.44%
FR:LOCAL
Solocal
4.12
1.49
56.83%
FR:SWP
SWORD GROUP SE
31.80
2.09
7.03%
FR:WAVE
Wavestone
47.00
2.17
4.84%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 27, 2026