Full-Year Net Sales and Turnaround Progress
Net sales for full-year 2025 totaled $1,000,000,000; management describes 2025 as a transformative year with turnaround pillars (refocus on core, rightsizing cost structure, strengthening balance sheet) delivering results ahead of updated guidance.
Gross Margin Expansion
Full-year gross margin expanded 380 basis points to 55.9% versus 2024; Q4 gross margin was 57.4%, up 350 basis points year-over-year, driven by full-price selling, lower discounts, supply chain improvements and targeted price increases.
SG&A Reduction and Expense Discipline
SG&A decreased by 16% year-over-year and management reduced SG&A by over $100,000,000 in 2025, slightly exceeding the full-year savings target; total SG&A rightsizing over the last 36 months exceeded $250,000,000.
Return to Profitability
Adjusted operating income was positive $11,000,000 for both Q4 and full-year 2025, a year-over-year improvement of $48,000,000 from the prior year and notable after two consecutive years of losses.
Stronger Balance Sheet and Liquidity
Year-end cash and cash equivalents of $96,000,000 and $67,000,000 of availability under the asset-based revolver; inventory reduced to $152,000,000 (down 15% year-over-year) and inventory reduction of over $200,000,000 over three years.
Channel and Product Strategy Wins
Adopted a full-price selling model (discount posture reduced by >50%) leading to higher AUR and healthier DTC; wholesale traditional watch growth in core licensed brands was +2% globally for full-year 2025; early success with product innovations and collaborations (e.g., BigTick, partnerships) and improved wholesale partner engagement.
Forward Guidance and Multi-Year Targets Raised
2026 guidance: net sales $945,000,000–$965,000,000 (company expects this to be the sales low point, one year earlier than prior plan), adjusted operating margin 3%–5%, breakeven free cash flow; re-affirmed multi-year ambition for 2028 of mid-single-digit sales growth and high single-digit adjusted operating margins.