Year-on-Year Revenue Growth
Phoenix New Media achieved a 3% increase in total revenues year-on-year, reaching RMB 218.1 million, demonstrating resilience in challenging market conditions.
Significant Growth in Paid Services
Paid services revenues saw a substantial 96.6% increase year-on-year, rising to RMB 29.1 million, primarily driven by new digital reading services offered through mini programs.
Improvement in Gross Margin
Gross margin improved to 44.5%, up from 43.1% in the same period last year, indicating better cost management.
Successful Content Innovation and Distribution
The company's innovative content and rapid response to major news events, such as the US election and South Korea's martial law crisis, highlighted their strength in news coverage and increased viewership significantly.