Adjusted EBITDA Growth
Adjusted EBITDA for Q3 increased by 9.6% to $20.2 million from $18.4 million in the prior year, with a margin increase of 400 basis points to 37.2%.
Operational Improvements and Data-Driven Insights
The company has improved its ability to contact guests, increasing from 38% to 60%, enhancing guest engagement and driving frequency.
Narrowing Closure Estimates
Expected total closures reduced from 40-60 to 35-40 for the year, showing progress in strategic initiatives with franchisees.
Successful Marketing Initiatives
National Eyebrow Day campaign delivered over 75 million impressions and a 53% lift in unique website visitors.