Prime Membership Growth
Prime members grew by 18% to 7.7 million, with 457,000 added in the first half of FY '26.
Increased Profitability
Cash EBITDA reached EUR 94 million, growing 16% year-on-year, with an improvement in cash EBITDA margin by 5 percentage points from 22% to 28%.
Strategic Shift to Monthly Payments
Test results show a preference for monthly payments, leading to higher lifetime value and conversion rates, with a 13% increase in lifetime value.
Geographic Expansion and Product Diversification
Expansion into 14 new markets with positive results, and entry into the European rail market with promising growth potential.
AI Adoption and Technological Advancements
Massive scale adoption of Generative AI, with over 400 billion tokens processed annually, enhancing various business operations.