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Digimarc Corp. (DMRC)
NASDAQ:DMRC
US Market

Digimarc (DMRC) AI Stock Analysis

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Digimarc

(NASDAQ:DMRC)

45Neutral
Digimarc faces substantial challenges with profitability and market trends, reflected in its low technical and valuation scores. However, strategic focus and cost-saving measures from the earnings call offer potential for future improvement. The overall score reflects current weaknesses but recognizes the potential upside from strategic initiatives.
Positive Factors
Operating Expenses
The company announced a 25% reduction in run-rate operating expenses.
Negative Factors
Earnings
Digimarc reported Q4 results that were modestly below expectations.
Revenue Estimates
Several discrete items lead to lower FY25 revenue estimates.

Digimarc (DMRC) vs. S&P 500 (SPY)

Digimarc Business Overview & Revenue Model

Company DescriptionDigimarc Corporation (DMRC) is a technology company that specializes in digital identification and detection solutions. Operating primarily in the technology and software sectors, the company develops and provides advanced platform services that enable the creation, management, and detection of unique digital identities. Digimarc's core products include digital watermarking and barcode solutions, which are used across a range of industries, including retail, media, and government, to enhance product information, improve supply chain efficiency, and facilitate digital content management.
How the Company Makes MoneyDigimarc makes money through a combination of product sales, licensing fees, and subscription services. The company's revenue model is centered around licensing its proprietary digital watermarking technology to various industries, including consumer goods, packaging, and media. Digimarc charges fees for the use of its technology, which is embedded into products and packaging, enabling enhanced tracking, authentication, and engagement capabilities. Additionally, Digimarc generates revenue from subscription services for its platform, which provides ongoing digital identity management and analytics. Significant partnerships with major retail and consumer goods companies also contribute to its earnings by expanding the adoption of its technology solutions across different sectors.

Digimarc Financial Statement Overview

Summary
Digimarc shows consistent revenue growth but struggles with profitability and cash flow. The equity-based financial structure reduces debt risk, yet operational inefficiencies hinder financial performance. Improved cost management is crucial.
Income Statement
40
Negative
Digimarc has shown consistent revenue growth over the years, with a notable increase from $22.99M in 2019 to $38.42M in 2024. However, the company has been struggling with profitability as evidenced by negative EBIT and net income margins, indicating operational challenges and cost management issues. The gross profit margin remains relatively stable, suggesting some control over production costs.
Balance Sheet
45
Neutral
The company's equity ratio is strong, reflecting a solid capital structure with most assets financed by equity rather than debt. However, the return on equity is negative due to persistent net losses, indicating inefficiencies in generating returns from shareholders' investments. The debt-to-equity ratio is low, suggesting low financial leverage and risk from debt.
Cash Flow
35
Negative
Digimarc's cash flow statement reveals significant challenges in generating positive cash flows from operations, with consistent negative operating cash flows over the years. Although the company has had episodes of positive financing cash flow, likely from equity raises, the free cash flow remains negative, indicating a need for improved cash management.
Breakdown
Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
38.42M34.85M30.20M26.52M23.99M
Gross Profit
24.24M20.16M15.32M17.74M16.06M
EBIT
-40.21M-48.21M-59.63M-39.87M-32.81M
EBITDA
-40.21M-39.83M-52.31M-39.87M-29.98M
Net Income Common Stockholders
-39.01M-45.96M-59.80M-34.76M-32.54M
Balance SheetCash, Cash Equivalents and Short-Term Investments
28.73M27.18M52.54M33.33M77.73M
Total Assets
75.77M80.55M113.78M64.88M97.03M
Total Debt
5.21M5.99M5.98M1.78M7.36M
Net Debt
-7.15M-15.46M-27.62M-12.01M-12.34M
Total Liabilities
14.41M18.63M16.19M9.50M13.19M
Stockholders Equity
61.36M61.93M97.59M55.38M83.84M
Cash FlowFree Cash Flow
-26.78M-22.73M-45.88M-27.69M-21.98M
Operating Cash Flow
-26.57M-22.00M-44.41M-26.12M-20.35M
Investing Cash Flow
-11.28M12.56M3.76M25.98M-33.86M
Financing Cash Flow
28.77M-2.76M60.50M-5.77M62.69M

Digimarc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price14.56
Price Trends
50DMA
33.40
Negative
100DMA
33.27
Negative
200DMA
31.11
Negative
Market Momentum
MACD
-5.76
Positive
RSI
19.57
Positive
STOCH
6.24
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DMRC, the sentiment is Negative. The current price of 14.56 is below the 20-day moving average (MA) of 23.70, below the 50-day MA of 33.40, and below the 200-day MA of 31.11, indicating a bearish trend. The MACD of -5.76 indicates Positive momentum. The RSI at 19.57 is Positive, neither overbought nor oversold. The STOCH value of 6.24 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DMRC.

Digimarc Risk Analysis

Digimarc disclosed 29 risk factors in its most recent earnings report. Digimarc reported the most risks in the “Tech & Innovation” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Digimarc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (58)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$22.38B29.56-72.04%4.31%1.07%
61
Neutral
$2.58B-6.10%-1.21%-4.63%
58
Neutral
$21.35B9.96-19.72%2.38%5.03%-22.83%
56
Neutral
$82.40M-25.33%-44.37%-447.26%
45
Neutral
$313.75M-63.28%10.24%19.28%
39
Underperform
$18.17M-336.97%2.85%83.13%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DMRC
Digimarc
14.84
-15.73
-51.46%
INVE
Identiv
3.29
-4.26
-56.42%
MRCY
Mercury Systems
42.10
12.25
41.04%
VRSN
Verisign
235.60
44.43
23.24%
INTZ
Intrusion
0.98
-3.09
-75.92%

Digimarc Earnings Call Summary

Earnings Call Date: Feb 26, 2025 | % Change Since: -46.15% | Next Earnings Date: Apr 30, 2025
Earnings Call Sentiment Neutral
While the company is experiencing challenges with revenue decline, contract lapses, and anticipated reductions in government service revenue, its strategic focus on authentication use cases and significant cost reductions are promising. The expectation of achieving positive free cash flow by Q4 2025 adds a positive outlook despite current setbacks.
Highlights
Cost Reduction and Reorganization
The company announced a corporate reorganization that will reduce its cost base by approximately a quarter, translating to annualized cash savings of $16.5 million, plus an additional $5.5 million in other savings.
Focus on Authentication Use Cases
Digimarc is shifting its focus to authentication use cases, particularly in retail loss prevention and physical anti-counterfeit solutions, which are expected to drive significant ARR growth in 2025.
Gift Card Fraud Prevention Progress
Significant progress in securing gift cards with partnerships involving the two largest industry players, large retailers, and brands, with an immediate TAM of $900 million to $1.5 billion per year.
Positive Free Cash Flow Outlook
The company expects to achieve positive non-GAAP net income by no later than Q4 2025, with significant top-line growth anticipated in 2026.
Lowlights
Expired Commercial Contract Impacting ARR
A $5.8 million commercial contract lapsed, impacting ARR for the year, with total ending ARR at $20 million compared to $22.3 million the previous year.
Revenue Decline and Subscription Revenue Drop
Total revenue for Q4 was $8.7 million, a decrease of 7% compared to the previous year, with subscription revenue decreasing by 10%.
Government Service Revenue Expected Decline
Government service revenue is expected to be 12% to 14% lower in 2025 due to a smaller approved budget for program work.
Challenges in Large Commercial Deal Closure
The anticipated large commercial deal was not closed by the set deadline, leading the company to prioritize other opportunities, although discussions continue.
Company Guidance
During the Digimarc Corporation Fourth Quarter and Full Year 2024 Earnings Conference Call, the company outlined its strategic focus on authentication use cases, emphasizing potential revenue drivers and cost-saving measures. The company aims to achieve positive non-GAAP net income by Q4 2025, with annualized cash savings from reorganization estimated at $16.5 million and additional savings of $5.5 million. Ending ARR for Q4 was $20 million, with expectations for significant ARR growth driven by gift card security and physical anti-counterfeit solutions. The company also announced a corporate restructuring to reduce costs by approximately 25%, aligning with a focus on authentication to optimize shareholder value. Furthermore, Digimarc plans to explore strategic options with Goldman Sachs, including potentially going private, as it approaches free cash flow positivity.
Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.