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PUMA (DE:PUMA)
FRANKFURT:PUMA
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PUMA (PUMA) Price & Analysis

131 Followers

PUMA Stock Chart & Stats

€2.02
€0.00(0.00%)
At close: 4:00 PM EST
€2.02
€0.00(0.00%)

Bulls Say, Bears Say

Bulls Say
D2C Channel ShiftA sustained shift toward direct-to-consumer (D2C) increases control over pricing, customer data and margin capture. Higher D2C mix reduces reliance on volatile wholesale orders, supports long-term margin improvement and brand positioning, and strengthens recurring revenue stability.
Licensing & Royalty GrowthGrowing royalty and licensing income provides higher-margin, low-capex revenue that diversifies cash flows. Structural expansion of partner-led royalties supports earnings resilience, less capital intensity and stable profit contribution even during product or wholesale cyclicality.
Material Liquidity HeadroomSubstantial committed liquidity and recent private placement give management time to execute a multi-year reset without immediate solvency pressure. This structural cushion enables inventory normalization, capex funding and targeted investment while pursuing margin and channel fixes.
Bears Say
Negative Operating & Free Cash FlowSustained cash burn undermines ability to self-fund operations, inventory normalisation and strategic initiatives. Persistent negative OCF/FCF increases reliance on external financing, elevates interest and refinancing risk, and constrains capital allocation flexibility for multi-year recovery.
Higher Leverage & Net DebtMaterial rise in leverage reduces financial flexibility and raises covenant and refinancing sensitivity during the multi-year reset. Higher net debt limits buffer for margin shocks, increases interest costs, and can force trade-offs between deleveraging and necessary reinvestment in brand and D2C growth.
Wholesale Exposure & Regional WeaknessDeep wholesale declines and sizable regional hits show structural channel and market risk. Prolonged North America and China weakness could slow recovery, pressure margins via returns/promotions, and delay channel mix benefits from D2C even as wholesale repositioning reduces near-term revenue visibility.

PUMA News

PUMA FAQ

What was PUMA’s price range in the past 12 months?
PUMA lowest stock price was €1.42 and its highest was €2.70 in the past 12 months.
    What is PUMA’s market cap?
    PUMA’s market cap is €3.66B.
      When is PUMA’s upcoming earnings report date?
      PUMA’s upcoming earnings report date is Apr 30, 2026 which is in 10 days.
        How were PUMA’s earnings last quarter?
        PUMA released its earnings results on Feb 26, 2026. The company reported -€0.228 earnings per share for the quarter, missing the consensus estimate of -€0.202 by -€0.025.
          Is PUMA overvalued?
          According to Wall Street analysts PUMA’s price is currently Overvalued. Get more investment ideas with TipRanks Premium
            Does PUMA pay dividends?
            PUMA does not currently pay dividends.
            What is PUMA’s EPS estimate?
            PUMA’s EPS estimate is >-0.01.
              How many shares outstanding does PUMA have?
              PUMA has 1,480,079,200 shares outstanding.
                What happened to PUMA’s price movement after its last earnings report?
                PUMA reported an EPS of -€0.228 in its last earnings report, missing expectations of -€0.202. Following the earnings report the stock price went down -2.752%.
                  Which hedge fund is a major shareholder of PUMA?
                  Currently, no hedge funds are holding shares in DE:PUMA
                  What is the TipRanks Smart Score and how is it calculated?
                  Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology

                    PUMA Stock Smart Score

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                    Neutral
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                    Company Description

                    PUMA

                    PUMA SE, together with its subsidiaries, designs, develops, sells, and markets footwear, apparel, and accessories for men, women, and kids in Europe, the Middle East, Africa, the Americas, Greater China, and the Asia Pacific. The company offers performance and sport-inspired lifestyle products in categories, such as football, cricket, handball, rugby, volleyball, running, training and fitness, golf, and motorsports. It also issues licenses to independent partners to design, develop, manufacture, and sell watches, glasses, safety shoes, and gaming accessories, such as the Playseat. The company sells its products through PUMA retail stores and factory outlets, as well as through online stores. It offers its products primarily under the PUMA and Cobra Golf brand names. The company was founded in 1924 and is headquartered in Herzogenaurach, Germany.

                    PUMA (PUMA) Earnings & Revenues

                    PUMA Company Deck

                    PUMA Earnings Call

                    Q4 2026
                    0:00 / 0:00
                    Earnings Call Sentiment|Negative
                    The call outlines decisive corrective actions and several positive product, channel and licensing developments (D2C share gains, inventory cleanup ahead of plan, royalty growth, successful product launches and strengthened partnerships). However, these positives are set against material near-term financial deterioration: steep Q4 and full-year sales declines, significant wholesale pain, large operating losses, negative free cash flow, higher net debt and notable one-time charges. Management expects 2026 to be a transition year with gradual improvement in gross margin and a path back to growth and profitability in 2027, but short-term risks remain substantial.View all DE:PUMA earnings summaries
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