PUMA demonstrated strong growth in its direct-to-consumer business and launched successful brand campaigns, reinforcing its brand presence. However, challenges in key markets, declining wholesale business, and decreased profit margins indicate significant hurdles. Operational efficiency programs are in place to address these issues, but current market conditions and tariff uncertainties pose risks.

Company Guidance -

Q2 2025

During the Q1 2025 earnings call, PUMA SE provided a comprehensive update on its financial performance and strategic initiatives. Sales achieved EUR 2.1 billion, remaining flat in constant currencies compared to last year, with wholesale sales declining by 3.6% due to challenges in the US and China. Direct-to-consumer (DTC) sales grew by 12%, propelled by a robust 17.3% increase in e-commerce, while brick-and-mortar sales rose by 8.9%. The adjusted EBIT decreased by 52% to EUR 76 million, impacted by a lower gross profit margin of 47%, down 60 basis points from the previous year. Operating expenses increased by 7.1%, influenced by DTC growth and higher depreciation. PUMA’s nextlevel cost efficiency programme aims to contribute up to EUR 100 million to EBIT in 2025, with one-time costs expected to reach up to EUR 75 million. The company maintained its outlook for low to mid-single digit currency adjusted sales growth and an adjusted EBIT of EUR 520 million to EUR 600 million for the fiscal year 2025, while actively monitoring the potential impacts of new US tariffs.

Direct-to-Consumer Business Growth

PUMA's DTC business grew by 12%, led by e-commerce at 17%.

Successful Brand Campaign Launch

The 'Go Wild' campaign, PUMA's biggest brand campaign to date, showed encouraging initial results with widespread global visibility.

Footwear Division Performance

Footwear experienced a 2.4% growth, driven by running, basketball, and Sportstyle categories.

Operational Efficiency Initiatives

Nextlevel cost efficiency program expected to contribute up to EUR 100 million in EBIT for 2025.

Emerging Markets Growth

EEMEA and Latin America showed double-digit growth rates, driving overall performance.

PUMA (DE:PUMA) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

Daily Earnings Calendar >

DE:PUMA Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Jul 31, 2025	2025 (Q2)	0.01 / -0.16	0.026	-703.23% (-0.19)	―	―
May 08, 2025	2025 (Q1)	<0.01 / 0.00	0.053	―
Mar 12, 2025	2024 (Q4)	0.02 / 0.01	<0.001	1600.00% (+0.01)
Nov 06, 2024	2024 (Q3)	0.08 / 0.08	0.079	-1.08% (>-0.01)		―
Aug 07, 2024	2024 (Q2)	0.04 / 0.03	0.035	-24.39% (>-0.01)		―
May 08, 2024	2024 (Q1)	0.05 / 0.05	0.073	-27.91% (-0.02)		―
Feb 27, 2024	2023 (Q4)	0.01 / <0.01	<0.001	0.00% (0.00)		―
Oct 24, 2023	2023 (Q3)	0.09 / 0.08	0.083	-5.10% (>-0.01)		―
Jul 26, 2023	2023 (Q2)	0.04 / 0.03	0.049	-28.07% (-0.01)
Apr 26, 2023	2023 (Q1)	0.06 / 0.07	0.072	1.18% (<+0.01)		―

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

DE:PUMA Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
May 08, 2025	€2.24	€2.20	-1.74%
Mar 12, 2025	€2.99	€2.36	-21.06%
Nov 06, 2024	€4.05	€3.99	-1.46%
Aug 07, 2024	€3.97	€3.85	-2.97%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.

FAQ

When does PUMA (DE:PUMA) report earnings?

PUMA (DE:PUMA) is schdueled to report earning on Jul 31, 2025, TBA (Confirmed).

What is PUMA (DE:PUMA) earnings time?

PUMA (DE:PUMA) earnings time is at Jul 31, 2025, TBA (Confirmed).

Where can I see when companies are reporting earnings?

You can see which companies are reporting today on our designated earnings calendar.

What companies are reporting earnings today?

You can see a list of the companies which are reporting today on TipRanks earnings calendar.

What is the P/E ratio of PUMA stock?

The P/E ratio of PUMA is N/A.

What is DE:PUMA EPS forecast?

DE:PUMA EPS forecast for the fiscal quarter 2025 (Q2) is 0.01.

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