Brand And Market StrategyA new multi-year partnership with the NBA is expected to significantly boost brand awareness.
Financial PerformanceCore operating assumptions are unchanged, with expectations for EBITDA to increase by 19% in 2025 and 2026.
Growth And ExpansionWingstop opened 106 net new units this quarter, representing 17.1% growth, a record number of units, and the fastest growth rate since 2016.