Depop Sale Brings $1.2B Cash and Strategic Focus
Signed definitive agreement to sell Depop to eBay for $1.2 billion in cash; expected close Q2 2026 (subject to approvals). Depop FY2025 GMS $1.1B and revenue $187M; Q4 Depop GMS $300M, up ~38% YoY (U.S. GMS +60% YoY). Transaction frees capital and management focus to invest in the core Etsy marketplace and shareholder returns.
Record Quarterly Revenue and Strong Profitability
Q4 consolidated revenue was $882M, up 6.6% year-over-year (excluding Reverb) and a new quarterly record. Adjusted EBITDA was $222M with consolidated adjusted EBITDA margin of 25.2%; Etsy marketplace adjusted EBITDA margin slightly above 30% in Q4.
Improving Marketplace Gross Merchandise Sales (GMS) Momentum
Q4 consolidated GMS $3.6B, up 2.4% YoY (excluding Reverb) and +1.3% on a currency-neutral basis. Etsy marketplace GMS was +0.1% YoY in Q4 — the first positive comparison since Q3 2023 — and Q4 U.S. buyer GMS grew 0.3% YoY.
App and Personalization Driving Engagement
App GMS growth accelerated to 6.6% in Q4; mobile app contribution to total GMS reached 46% (up 5 percentage points vs end of 2023). Homepage clicks per visit +14% YoY; mobile app downloads +4% YoY. Owned personalization expanded (push and e-mail clicks +25% YoY while message volumes disciplined).
Buyer Acquisition and Reactivation Progress
Added 6.8M new buyers and reactivated 10.4M lapsed buyers for 17.2M gross additions (up 2.7% YoY). Trailing 12-month active buyers largely flat sequentially at 86.5M and U.S. trailing 12-month active buyer count increased slightly from Q3 to Q4. Trailing 12-month GMS per active buyer $121, showing stabilization/improvement for the third consecutive quarter.
Early Success in Agentic/A.I. Discovery Channels
Expanded agentic shopping partnerships (Microsoft Copilot, Google) and agentic payments with Stripe. Agentic traffic in Q4 was ~15x last year (still <1% of overall traffic) and early indicators show higher-intent buyers, higher average order value, and flow-through to on-site engagement and purchases (e.g., ChatGPT-origin orders skew higher AOV and include lapsed buyers).
Strong Cash Generation and Shareholder Returns
As of Dec 31, cash and investments $1.8B. 2025 adjusted EBITDA $735M, converting ~87% to free cash flow; returned >100% of free cash flow to shareholders in 2025. Repurchased $133M in Q4 and $777M in total share repurchases during 2025 (reduced outstanding shares by ~14.4M).