Improvement in Women's Dress Category
The women's dress category delivered a positive 5% comp, which is a 900 basis point improvement from the first quarter, and represents a significant part of the business at almost 12% of total sales.
Successful New Partnership with DoorDash
Approximately 85% of transactions from the DoorDash marketplace so far represent new customers to DSW.
Top Performing Brands
The top eight brands outperformed the balance of the chain with a positive 1% comp for the quarter, accounting for 45% of total sales.
Social Engagement and Marketing Initiatives
Social engagement continued to climb in Q2, fueled by stronger content strategies and creator partnerships.
Debt Reduction
The company paid down debt to end fiscal August with outstanding debt of $476.1 million.
Expansion in Topo Athletic
Topo Athletic posted a 45% growth in sales year over year.
New Store Format and Brand Repositioning
Unveiled a reimagined DSW store in Framingham, Massachusetts, with immersive, playful elements designed to drive deeper customer engagement.