Company DescriptionThe Swatch Group AG designs, manufactures, and sells finished watches, jewelry, and watch movements and components worldwide. It operates through Watches & Jewelry and Electronic Systems segments. The Watches & Jewelry segment designs, produces, and commercializes watches and jewelry. The Electronic Systems segment is involved in the design, production, and commercialization of electronic components, as well as sports timing activities. It is also involved in the provision of assembly, research and development, administration, watch case polishing, logistics and distribution, and customer services; and hard material products, microelectronics, watch cases and crowns, miniature low-frequency quartz crystals, thin wires, miniature batteries, watch dials and bracelets, watch hands, sports timing technology and equipment, precision parts, and assembly electronic components. In addition, the company engages in retail, communication, real estate project and property management, finance, reinsurance, and art center businesses. It offers its watch and jewelry products primarily under the Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein, Swatch, and Flik Flak brands. The Swatch Group AG was founded in 1983 and is headquartered in Biel/Bienne, Switzerland.
How the Company Makes MoneyThe Swatch Group AG generates revenue primarily through the sale of watches and jewelry across its extensive brand portfolio, covering a broad spectrum from affordable to high-end luxury products. Additionally, the company earns money by manufacturing and selling watch movements and components to third-party watchmakers. The Swatch Group benefits from its vertically integrated production process, allowing for cost efficiencies and quality control. Key revenue streams include direct sales through its global retail network, e-commerce platforms, and wholesale distribution to authorized dealers. Strategic partnerships and sponsorships, such as those in sports and cultural events, also enhance brand visibility and drive sales. Furthermore, the company's investments in innovation and technology contribute to maintaining its competitive edge in the watch industry.