Company DescriptionThe Swatch Group AG designs, manufactures, and sells finished watches, jewelry, and watch movements and components worldwide. It operates through Watches & Jewelry and Electronic Systems segments. The Watches & Jewelry segment designs, produces, and commercializes watches and jewelry. The Electronic Systems segment is involved in the design, production, and commercialization of electronic components, as well as sports timing activities. It is also involved in the provision of assembly, research and development, administration, watch case polishing, logistics and distribution, and customer services; and hard material products, microelectronics, watch cases and crowns, miniature low-frequency quartz crystals, thin wires, miniature batteries, watch dials and bracelets, watch hands, sports timing technology and equipment, precision parts, and assembly electronic components. In addition, the company engages in retail, communication, real estate project and property management, finance, reinsurance, and art center businesses. It offers its watch and jewelry products primarily under the Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein, Swatch, and Flik Flak brands. The Swatch Group AG was founded in 1983 and is headquartered in Biel/Bienne, Switzerland.
How the Company Makes MoneyThe Swatch Group generates revenue primarily through the sale of its watches and related products, which are distributed through a global network of retail stores, authorized dealers, and online platforms. Key revenue streams include the sale of luxury and premium watches, mid-range timepieces, and entry-level models, with significant contributions from both its branded and unbranded segments. Additionally, the company earns income from the production and sale of watch movements and components to other brands. Partnerships with various retailers and e-commerce platforms enhance its market reach, while brand recognition and heritage play crucial roles in driving customer loyalty and sales.