The Swatch Group AG
The Swatch Group AG is a Swiss multinational company headquartered in Biel/Bienne, Switzerland, primarily known for its design and manufacturing of watches and jewelry. Established in 1983, the company operates across several sectors, including luxury watches, mid-range watches, and mass-market brands. Its portfolio comprises well-known brands such as Swatch, Omega, Longines, Tissot, and Breguet, among others. The Swatch Group also engages in the production of watch movements and components, contributing to its status as a leading player in the global watch industry.