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Cars.com, Inc. (CARS)
NYSE:CARS
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Cars (CARS) AI Stock Analysis

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CARS

Cars

(NYSE:CARS)

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Neutral 63 (OpenAI - 4o)
Rating:63Neutral
Price Target:
$11.00
▲(0.00% Upside)
Cars.com shows a stable financial position with strong gross profit margins and effective cash conversion. However, declining revenue growth and profitability are concerns. The technical indicators suggest a bearish trend, and the valuation is moderate. The earnings call provided some positive insights, particularly in dealer growth and AI advancements, but challenges remain with dealer revenue softness and tariff impacts.
Positive Factors
Strong Dealer Growth
The increase in dealer count indicates robust platform adoption and strengthens Cars' market position, enhancing its long-term revenue potential.
Enhanced AI Features
AI innovations improve user experience and lead generation, potentially increasing sales conversion rates and driving sustainable growth.
OEM Revenue Growth
Growth in OEM revenue reflects strong partnerships and demand, supporting Cars' diversified revenue streams and long-term financial health.
Negative Factors
Declining Revenue Growth
Negative revenue growth poses a challenge to future earnings potential, indicating potential market saturation or competitive pressures.
Net Income Decline
A decline in net income suggests reduced profitability, which could impact Cars' ability to invest in growth and innovation over time.
Softness in Dealer Revenue
Decreased dealer revenue indicates challenges in maintaining dealer engagement and pricing power, potentially affecting long-term revenue stability.

Cars (CARS) vs. SPDR S&P 500 ETF (SPY)

Cars Business Overview & Revenue Model

Company DescriptionCars.com Inc. operates as a digital marketplace and provides solutions for the automotive industry. Its platform connects car shoppers with sellers. The company, through its marketplace, dealer websites, and other digital products, showcases dealer inventory, elevate and amplify dealers' and automotive manufacturers' (OEMs) brands, connect sellers with ready-to-buy audience, and empower shoppers with the resources and information needed to make car buying decisions. It also offers marketplace products, such as marketplace subscription advertising and social selling services; digital solutions, including Website platform hosting, AI chat tool, digital retailing, and review and reputation management; and advertising comprising display advertising, instant loan screening and approvals, digital advertising, and in-market audio services. As of December 31, 2021, the company served 19,179 dealer customers in 50 states, which included franchise and independent dealers, with digital and brick-and-mortar stores; and primary automakers selling vehicles in the United States. Its customers are local car dealers, OEMs, and other national advertisers. Cars.com Inc. was founded in 1998 and is based in Chicago, Illinois.
How the Company Makes MoneyCars generates revenue primarily through its online marketplace by charging dealers for listing their vehicles on the platform. This includes subscription fees for premium listings and additional advertising services that enhance visibility. Additionally, CARS earns revenue from transaction fees when vehicles are sold through its platform. The company also monetizes its services by offering value-added features such as vehicle appraisals, financing options, and insurance products in collaboration with strategic partners. These partnerships with financial institutions and insurance companies help diversify its revenue streams and provide customers with a seamless car buying experience.

Cars Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Neutral
The earnings call reflected a balance of positive growth in dealer count, OEM revenue, and consumer engagement with challenges such as dealer revenue softness and tariff uncertainties. Despite a decline in net income, the company showed progress with AI features and increased share buyback commitments.
Q2-2025 Updates
Positive Updates
Strong Dealer Growth
Dealer count increased to 19,412, a rise of 162 customers quarter-over-quarter, marking the best organic performance since the start of 2022.
OEM Revenue Growth
OEM and national revenue grew 5% year-over-year in Q2, despite the uncertainty around tariffs.
Traffic and Consumer Engagement
Traffic hit a new second quarter record of 162 million, up 2% year-over-year, with average monthly unique visitors increasing to 26.6 million.
AccuTrade Expansion
AccuTrade grew its subscriber base to 1,070 dealers, with appraisal activity reaching 925,000 appraisals in Q2, up 14% quarter-over-quarter.
Enhanced AI Features
New AI-powered search capabilities led to lead submission rates that are 2x higher than regular search, accounting for nearly 20% of Internet leads submitted.
Share Buyback Commitment
Cars.com repurchased $23 million of shares in Q2 and raised their full year share repurchase target to $70 million to $90 million.
Negative Updates
Softness in Dealer Revenue
Dealer revenue was down 1% year-over-year due to slightly lower ARPD and customer mix.
Tariff Impacts
Persistent uncertainty around tariffs affected OEM investment levels and caused fluctuations in advertising investments.
Net Income Decline
Net income for the second quarter was $7 million, down from $11 million a year ago.
ARPD Decline
ARPD in the second quarter was $2,435, down around $40 both year-over-year and sequentially.
Company Guidance
During the Cars.com Second Quarter 2025 Earnings Call, the company provided guidance for the remainder of the year, emphasizing their expectation for low single-digit year-over-year revenue growth in the second half of 2025. This growth is anticipated to be driven by initiatives such as the launch of new marketplace Premium and Premium Plus packages and enhanced sales velocity. The company achieved a dealer count of 19,412, adding over 160 dealers quarter-over-quarter, marking their best sequential organic growth in over three years. Despite temporary softness in dealer revenue, OEM and national revenue grew by 5% year-over-year. Cars.com reported a record traffic of 162 million, up 2% year-over-year, with average monthly unique visitors reaching 26.6 million. Adjusted EBITDA margin was at 28.5%, at the high end of their outlook range, and they have increased their full-year share repurchase target to $70 million to $90 million. The company also highlighted the potential for continued acceleration into 2026, driven by product innovations, including new AI-powered search capabilities that resulted in lead submission rates twice as high as regular searches.

Cars Financial Statement Overview

Summary
Cars demonstrates strong gross profit margins and effective cash conversion, but faces challenges with declining revenue growth and profitability. The balance sheet shows moderate leverage, but the decrease in return on equity suggests potential inefficiencies. Overall, the company maintains a stable financial position but needs to address growth and profitability concerns.
Income Statement
72
Positive
The company shows strong gross profit margins consistently above 80%, indicating efficient cost management. However, the net profit margin has decreased in the TTM period to 5.71% from 6.70% in the previous year, reflecting a decline in profitability. Revenue growth has turned negative in the TTM period, which is a concern for future earnings potential.
Balance Sheet
65
Positive
The debt-to-equity ratio has improved to 0.94 in the TTM period from 0.89, indicating a slight increase in leverage. Return on equity has decreased to 8.26% from 9.42%, showing reduced efficiency in generating returns for shareholders. The equity ratio remains stable, suggesting a balanced capital structure.
Cash Flow
68
Positive
The operating cash flow to net income ratio is strong at 1.43, indicating good cash generation relative to net income. However, free cash flow growth is negative in the TTM period, which could impact future investment capabilities. The free cash flow to net income ratio is healthy at 1.01, showing effective cash conversion.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue717.85M719.15M689.18M653.88M623.68M547.50M
Gross Profit593.02M594.82M366.39M538.92M509.48M445.97M
EBITDA188.62M201.24M151.53M152.29M144.44M-796.38M
Net Income41.02M48.19M118.44M17.21M10.79M-817.12M
Balance Sheet
Total Assets1.06B1.11B1.17B1.02B1.01B1.08B
Cash, Cash Equivalents and Short-Term Investments27.70M50.67M39.20M31.71M39.07M67.72M
Total Debt455.90M455.29M483.25M500.88M466.32M583.90M
Total Liabilities581.44M600.38M680.34M640.44M640.27M735.54M
Stockholders Equity483.22M511.49M492.11M384.43M366.93M340.18M
Cash Flow
Free Cash Flow142.68M149.52M115.84M108.80M118.81M121.90M
Operating Cash Flow139.49M152.52M136.72M128.51M138.00M138.62M
Investing Cash Flow-41.23M-24.60M-97.05M-84.38M-39.45M-16.71M
Financing Cash Flow-99.08M-115.96M-31.75M-51.49M-127.20M-67.73M

Cars Technical Analysis

Technical Analysis Sentiment
Negative
Last Price11.00
Price Trends
50DMA
12.23
Negative
100DMA
12.20
Negative
200DMA
12.68
Negative
Market Momentum
MACD
-0.38
Negative
RSI
43.56
Neutral
STOCH
79.09
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CARS, the sentiment is Negative. The current price of 11 is below the 20-day moving average (MA) of 11.10, below the 50-day MA of 12.23, and below the 200-day MA of 12.68, indicating a bearish trend. The MACD of -0.38 indicates Negative momentum. The RSI at 43.56 is Neutral, neither overbought nor oversold. The STOCH value of 79.09 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CARS.

Cars Risk Analysis

Cars disclosed 36 risk factors in its most recent earnings report. Cars reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Cars Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
$675.90M17.918.37%0.68%67.41%
$48.67B4.58-11.27%4.14%2.83%-41.78%
$717.92M-1.11-31.61%348.38%-1821.85%
$199.17M15.482.54%0.79%
$213.04M-59.92%
$548.41M-13.43
$135.76M-45.88%-90.19%79.52%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CARS
Cars
11.00
-5.19
-32.06%
CRMT
America's Car-Mart
24.06
-15.87
-39.74%
UXIN
Uxin
2.66
-1.40
-34.48%
CANG
Cango
4.05
1.75
76.09%
SDA
SunCar Technology Group
2.08
-8.05
-79.47%
VRM
Vroom, Inc.
24.10
-0.54
-2.19%

Cars Corporate Events

Executive/Board Changes
Cars.com Announces Resignation of Chief Product Officer
Neutral
Oct 14, 2025

Matthew Crawford, Chief Product and Innovation Officer at Cars.com Inc., has announced his resignation effective November 28, 2025, to pursue another opportunity. During the transition, Crawford will assist the company as it searches for his successor, indicating a period of change in the company’s leadership structure.

The most recent analyst rating on (CARS) stock is a Buy with a $16.00 price target. To see the full list of analyst forecasts on Cars stock, see the CARS Stock Forecast page.

Cars.com Earnings Call: Growth Amid Challenges
Aug 13, 2025

The recent earnings call for Cars.com, Inc. presented a balanced sentiment, highlighting both achievements and challenges faced by the company. On the positive side, the company reported revenue growth in its OEM and national segments, dealer expansion, and improved marketplace performance. However, these gains were tempered by challenges such as dealer revenue softness, uncertainty in OEM advertising investments, and a decline in net income. Despite these hurdles, Cars.com shows promise with strong growth initiatives and strategic changes.

Cars.com Reports Steady Q2 2025 Performance
Aug 8, 2025

Cars.com, Inc., operating as Cars Commerce Inc., is a technology company in the automotive sector, offering a platform that simplifies car buying and selling through various digital solutions and AI-driven technologies.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025