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Cars.com, Inc. (CARS)
:CARS
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Cars (CARS) AI Stock Analysis

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CARS

Cars

(NYSE:CARS)

Rating:72Outperform
Price Target:
$14.00
▲(10.85% Upside)
Cars.com demonstrates solid financial performance with strong cash flow and moderate valuation. However, uncertainties in revenue guidance and mixed technical indicators suggest caution. The company's growth in unique visitors and dealer count are positives but are counterbalanced by revenue uncertainties and pressured dealer revenue.
Positive Factors
Acquisition Impact
The DealerClub acquisition could be a game changer for Cars Commerce by offering an end-to-end solution to manage the entire lifecycle of a vehicle on a unified technology platform.
Financial Performance
Cars Commerce is a solid excess cash flow generator and has been actively returning cash to shareholders via open market share repurchases.
Market Position
Cars Commerce gained market share in Q1/25 as dealer count increased by 44 sequentially to 19,250 dealers, representing the strongest quarter of sequential organic growth since mid-2022.
Negative Factors
Market Recognition
Cars Commerce has made significant progress on building an end-to-end platform to manage the entire retail lifecycle of a vehicle, which is not being properly recognized by the market.
OEM Commitments
OEMs are slowing down their commitments, which could impact revenue growth in the near term.
Revenue Growth Challenges
Revenue growth remains sluggish with no relief due to tariff uncertainty, capping potential stock appreciation.

Cars (CARS) vs. SPDR S&P 500 ETF (SPY)

Cars Business Overview & Revenue Model

Company DescriptionCars.com Inc. operates as a digital marketplace and provides solutions for the automotive industry. Its platform connects car shoppers with sellers. The company, through its marketplace, dealer websites, and other digital products, showcases dealer inventory, elevate and amplify dealers' and automotive manufacturers' (OEMs) brands, connect sellers with ready-to-buy audience, and empower shoppers with the resources and information needed to make car buying decisions. It also offers marketplace products, such as marketplace subscription advertising and social selling services; digital solutions, including Website platform hosting, AI chat tool, digital retailing, and review and reputation management; and advertising comprising display advertising, instant loan screening and approvals, digital advertising, and in-market audio services. As of December 31, 2021, the company served 19,179 dealer customers in 50 states, which included franchise and independent dealers, with digital and brick-and-mortar stores; and primary automakers selling vehicles in the United States. Its customers are local car dealers, OEMs, and other national advertisers. Cars.com Inc. was founded in 1998 and is based in Chicago, Illinois.
How the Company Makes MoneyCars (CARS) primarily makes money through its digital advertising services. The company generates revenue by selling advertising products and solutions to automotive dealers, manufacturers, and other industry participants. Key revenue streams include dealer subscriptions, which provide access to premium listing services and marketing tools, as well as display advertising that appears on the company's platform. Additionally, Cars (CARS) earns revenue from data analytics services, offering insights and analytics to automotive businesses to help them optimize their marketing strategies. Significant partnerships with automotive manufacturers and financial institutions further bolster their revenue, enabling integrated marketing and financing solutions for car buyers.

Cars Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q1-2025)
|
% Change Since: 11.57%|
Next Earnings Date:Oct 30, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed sentiment with strong performance in audience growth, dealer count, and product adoption, particularly in the Dealer Club and AccuTrade segments. However, these highlights were counterbalanced by revenue decline, uncertainty in OEM ad spending, and pressured dealer revenue. The suspension of full-year revenue guidance further reflected the uncertainties faced by the company.
Q1-2025 Updates
Positive Updates
Record Unique Visitors
The Cars.com marketplace reached a record 29 million average monthly unique visitors in Q1, with overall traffic of 70 million visits, marking a 1% year-over-year increase after adjusting for an extra leap day in 2024.
Strong Growth in Dealer Club and AccuTrade
Dealer Club increased active users by 60% in its first two months of integration, and AccuTrade appraisal volume was up 16% quarter over quarter, with over 813,000 appraisals conducted in Q1.
OEM Business Growth
OEM business grew 6% year over year, indicating the value automakers place on the high-quality end market audience provided by Cars.com.
Share Repurchase and Cash Flow
Cars.com repurchased $22 million of shares during Q1, and strong free cash flow was noted, supporting capital return commitments for the year.
Successful Dealer Growth
Dealer count rose to 19,250 dealers, marking the best quarter of sequential organic customer growth since mid-2022.
Negative Updates
Revenue Decline and Uncertainty
First quarter revenue was slightly down year over year, and the company suspended full-year revenue guidance due to uncertainty stemming from tariffs and media spending trends.
Pressured Dealer Revenue
Dealer revenue was down 2% year over year, primarily due to a softer than normal start to the year for marketplace and some pressure on media products such as in-market video.
OEM Spending Uncertainty
While OEM revenue grew by 6%, some OEMs have shifted to month-to-month spending commitments due to uncertainty, impacting visibility on future ad spending.
Adjusted EBITDA Margin Pressure
Adjusted EBITDA performance of $51 million in Q1 was down slightly year over year, with a margin of 28.3% that exceeded outlook but still reflects revenue mix challenges.
Company Guidance
During the Cars.com First Quarter 2025 Earnings Conference Call, the company provided detailed guidance on various financial metrics and strategic initiatives. The company reported a revenue of $179 million, aligning with their guidance range, and highlighted an adjusted EBITDA that exceeded expectations by over a point. Strong free cash flow enabled a share repurchase of $22 million, surpassing capital return commitments. The dealer count increased to 19,250, reflecting the best sequential organic customer growth since mid-2022. The company highlighted the addition of over 100 new website customers and an increase in AccuTrade appraisals by 16% quarter over quarter, reaching 813,000 appraisals. Cars.com also noted a record 29 million average monthly unique visitors, with overall traffic up 1% year over year, adjusted for a leap day in 2024. While the OEM business grew by 6% year over year, the company expressed caution due to potential shifts in dealer and OEM ad spending, leading to the suspension of full-year revenue guidance until visibility improves. Despite this uncertainty, Cars.com reaffirmed its adjusted EBITDA margin guidance for fiscal 2025 between 29-31%, supported by strong consumer engagement and product innovation.

Cars Financial Statement Overview

Summary
The company shows strong cash flow generation and stable profitability margins, though leverage remains moderate. ROE improvements are noted, but slight contraction in profitability margins and modest revenue growth are concerns.
Income Statement
75
Positive
The company has a stable gross profit margin of approximately 78.7% in TTM, indicating effective cost management. However, the net profit margin shows a decline to 6.3% compared to 6.7% last year, reflecting reduced profitability. Revenue growth has been modest, with a slight decrease in TTM compared to the previous year annual data.
Balance Sheet
70
Positive
The debt-to-equity ratio is approximately 0.93, indicating moderate leverage. ROE improved to 9.3% in TTM, showing better returns on equity. The equity ratio is stable at around 45.2%, reflecting a balanced capital structure. However, the high level of debt remains a concern.
Cash Flow
80
Positive
Free cash flow increased by 21.3% in TTM, a strong indicator of cash generation capability. The operating cash flow to net income ratio is robust at 3.27, suggesting efficient cash operations. The company maintains strong free cash flow relative to net income at 3.22, highlighting good cash management.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue719.15M689.18M653.88M623.68M547.50M
Gross Profit594.82M566.98M538.92M509.48M445.97M
EBITDA201.24M151.53M152.29M151.57M-785.28M
Net Income48.19M118.44M17.21M10.79M-817.12M
Balance Sheet
Total Assets1.11B1.17B1.02B1.01B1.08B
Cash, Cash Equivalents and Short-Term Investments50.67M39.20M31.71M39.07M67.72M
Total Debt455.29M483.25M472.38M466.32M583.90M
Total Liabilities600.38M680.34M640.44M640.27M735.54M
Stockholders Equity511.49M492.11M384.43M366.93M340.18M
Cash Flow
Free Cash Flow149.52M115.84M108.80M118.81M121.90M
Operating Cash Flow152.52M136.72M128.51M138.00M138.62M
Investing Cash Flow-24.60M-97.05M-84.38M-39.45M-16.71M
Financing Cash Flow-115.96M-31.75M-51.49M-127.20M-67.73M

Cars Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price12.63
Price Trends
50DMA
11.73
Positive
100DMA
11.52
Positive
200DMA
14.29
Negative
Market Momentum
MACD
0.24
Positive
RSI
51.77
Neutral
STOCH
19.10
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CARS, the sentiment is Neutral. The current price of 12.63 is below the 20-day moving average (MA) of 12.84, above the 50-day MA of 11.73, and below the 200-day MA of 14.29, indicating a neutral trend. The MACD of 0.24 indicates Positive momentum. The RSI at 51.77 is Neutral, neither overbought nor oversold. The STOCH value of 19.10 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for CARS.

Cars Risk Analysis

Cars disclosed 36 risk factors in its most recent earnings report. Cars reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Cars Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
$794.26M19.539.35%2.24%-57.33%
67
Neutral
$361.54M21.213.45%-2.26%
55
Neutral
HK$63.39B-0.67-4.21%5.33%-2.16%-18.87%
54
Neutral
$490.89M6.630.12%40.31%-204.86%
49
Neutral
$77.99M-130.43%-14.45%78.09%
41
Neutral
$766.95M260.24%
38
Underperform
$144.11M-49.90%-96.51%77.24%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CARS
Cars
12.63
-4.16
-24.78%
CRMT
America's Car-Mart
43.76
-15.53
-26.19%
RMBL
RumbleON
2.06
-1.44
-41.14%
UXIN
Uxin
3.72
2.12
132.50%
CANG
Cango
4.73
2.97
168.75%
VRM
Vroom, Inc.
27.91
3.27
13.27%

Cars Corporate Events

Shareholder Meetings
Cars.com Inc. Approves Key Proposals at Annual Meeting
Neutral
Jun 6, 2025

On June 4, 2025, Cars.com Inc. held its Annual Meeting of Stockholders, where several key proposals were approved. These included the Amended and Restated Omnibus Incentive Compensation Plan, which increased the number of shares available by 4 million and extended the plan’s term to 2035, as well as an amendment to the Certificate of Incorporation for officer exculpation. Additionally, the stockholders elected directors, ratified the appointment of Ernst & Young LLP as the independent auditor for 2025, and decided on annual advisory votes for executive compensation, aligning with the board’s recommendation.

The most recent analyst rating on (CARS) stock is a Hold with a $19.00 price target. To see the full list of analyst forecasts on Cars stock, see the CARS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 02, 2025