Mcpherson'S Limited (AU:MCP)
ASX:MCP
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Mcpherson'S Limited (MCP) AI Stock Analysis

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AU:MCP

Mcpherson'S Limited

(Sydney:MCP)

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Neutral 46 (OpenAI - 4o)
Rating:46Neutral
Price Target:
AU$0.00
▼(-100.00% Downside)
The overall stock score is primarily impacted by financial performance challenges, including persistent profitability issues and cash flow concerns. Technical analysis indicates a bearish trend, and valuation metrics are weak due to a negative P/E ratio and lack of dividend yield. The absence of earnings call data and corporate events means these factors did not influence the score.

Mcpherson'S Limited (MCP) vs. iShares MSCI Australia ETF (EWA)

Mcpherson'S Limited Business Overview & Revenue Model

Company DescriptionMcPherson's Limited provides health, wellness, and beauty products in Australia, New Zealand, Asia, and internationally. It offers beauty care, hair care, skin care, and personal care items, including facial wipes, cotton pads, and foot comfort products; and vitamins and supplements, as well as various kitchen essentials, such as baking papers, cling wraps, and aluminium foils. The company sells its products primarily under the owned brands, including Dr. LeWinn's, A'kin, Manicare, Lady Jayne, Swisspers, Multix, Fusion Health, Oriental Botanicals, Moosehead, and Maseur. The company was founded in 1860 and is based in Kingsgrove, Australia.
How the Company Makes MoneyMcPherson's Limited generates revenue through multiple streams, primarily by selling a wide range of health and beauty products to retailers and wholesalers. The company operates on a wholesale distribution model, where it partners with various brands to provide their products to a broad customer base, including major retailers and e-commerce platforms. Key revenue streams include direct sales, private label offerings, and licensing agreements with both domestic and international brands. Additionally, McPherson's Limited benefits from strategic partnerships that enhance its market reach and product offerings, allowing for a steady flow of income through volume sales and brand collaborations.

Mcpherson'S Limited Financial Statement Overview

Summary
Mcpherson's Limited shows mixed financial health with strong revenue growth but persistent profitability issues. The balance sheet reflects improved leverage but negative returns on equity. Cash flow challenges persist, with declining free cash flow and low cash conversion ratios, indicating potential liquidity concerns.
Income Statement
Mcpherson's Limited has experienced fluctuating revenue growth, with a notable 24.14% increase in the latest period, but has consistently faced negative net profit margins, indicating ongoing profitability challenges. The gross profit margin improved significantly to 57.88%, but negative EBIT and EBITDA margins highlight operational inefficiencies.
Balance Sheet
The company's debt-to-equity ratio has improved to 0.10, reflecting better leverage management. However, the return on equity remains negative, indicating challenges in generating returns for shareholders. The equity ratio is stable, suggesting a balanced asset structure.
Cash Flow
Free cash flow has declined significantly by 68.55%, raising concerns about cash generation. The operating cash flow to net income ratio is low, indicating potential issues in converting income into cash. However, the free cash flow to net income ratio is relatively strong, suggesting some efficiency in cash utilization.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue138.99M138.99M144.63M155.23M214.00M200.50M
Gross Profit80.45M80.45M35.09M47.77M90.80M87.48M
EBITDA-6.99M-6.99M-4.92M3.10M7.44M5.98M
Net Income-15.04M-15.04M-15.99M-5.06M333.00K-5.37M
Balance Sheet
Total Assets117.21M117.21M146.90M190.06M215.76M199.59M
Cash, Cash Equivalents and Short-Term Investments9.48M9.48M24.77M7.03M13.14M7.35M
Total Debt7.30M7.30M19.85M25.45M29.38M20.93M
Total Liabilities44.23M44.23M57.26M80.61M94.95M84.96M
Stockholders Equity72.98M72.98M89.64M109.45M120.81M114.62M
Cash Flow
Free Cash Flow1.57M1.57M9.64M4.70M16.32M168.00K
Operating Cash Flow2.21M2.21M12.34M6.55M18.57M2.69M
Investing Cash Flow-3.62M-3.62M16.29M-1.85M-2.25M-31.80M
Financing Cash Flow-13.91M-13.91M-10.90M-10.91M-10.59M29.42M

Mcpherson'S Limited Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price0.24
Price Trends
50DMA
0.25
Negative
100DMA
0.27
Negative
200DMA
0.27
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
49.29
Neutral
STOCH
20.83
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:MCP, the sentiment is Neutral. The current price of 0.24 is below the 20-day moving average (MA) of 0.24, below the 50-day MA of 0.25, and below the 200-day MA of 0.27, indicating a neutral trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 49.29 is Neutral, neither overbought nor oversold. The STOCH value of 20.83 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for AU:MCP.

Mcpherson'S Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
AU$29.03M5.5314.70%1.72%6.89%607.27%
65
Neutral
AU$106.17M139.511.90%1.58%-65.09%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
49
Neutral
AU$33.51M-6.00-24.80%2.35%95.03%
46
Neutral
€33.83M-2.25-20.06%-3.91%5.94%
44
Neutral
€8.35M-1.81-22.96%-25.16%77.62%
30
Underperform
AU$7.24M12.92%34.21%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:MCP
Mcpherson'S Limited
0.25
-0.16
-39.51%
AU:PTL
Pental Ltd.
0.05
-0.04
-41.86%
AU:ABY
Adore Beauty Group Ltd.
1.19
0.19
19.00%
AU:SKN
Skin Elements Limited
AU:CCX
City Chic Collective Limited
0.09
-0.04
-30.77%
AU:S66
Star Combo Pharma Ltd.
0.20
0.08
66.67%

Mcpherson'S Limited Corporate Events

McPherson’s Limited Appoints New Director
Nov 16, 2025

McPherson’s Limited has announced the appointment of John Louis Batistich as a new director, effective from November 17, 2025. The announcement includes details of Batistich’s initial interest in the company, which consists of 80,000 ordinary shares. This appointment is part of the company’s ongoing governance and leadership strategy, potentially impacting its operational and strategic direction.

The most recent analyst rating on (AU:MCP) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Mcpherson’S Limited stock, see the AU:MCP Stock Forecast page.

McPherson’s Limited Appoints New Independent Director Amid Board Changes
Nov 16, 2025

McPherson’s Limited has announced the appointment of Mr. John Batistich as an independent non-executive director, effective immediately. Mr. Batistich brings over 30 years of experience in marketing, digital innovation, and customer experience, having held senior roles in companies like Westfield Group and PepsiCo. His expertise is expected to support McPherson’s strategic goals and shareholder value creation. Concurrently, Jane McKellar will retire from the Board by January 2026, prompting a review of the Board’s composition and strategy alignment.

The most recent analyst rating on (AU:MCP) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Mcpherson’S Limited stock, see the AU:MCP Stock Forecast page.

McPherson’s Limited Updates Director’s Interest in Securities
Nov 3, 2025

McPherson’s Limited announced a change in the director’s interest, with Brett Charlton acquiring an additional 4,142,000 performance rights under the company’s FY26 Performance Rights Plan. This move, approved at the company’s Annual General Meeting, increases Charlton’s total holdings to 8,627,000 performance rights, reflecting the company’s strategy to incentivize leadership and align interests with shareholder value.

The most recent analyst rating on (AU:MCP) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Mcpherson’S Limited stock, see the AU:MCP Stock Forecast page.

McPherson’s Limited Issues Unquoted Performance Rights
Nov 3, 2025

McPherson’s Limited has announced the issuance of 10,395,000 unquoted performance rights as part of an employee incentive scheme. This move is aimed at enhancing employee engagement and aligning their interests with the company’s long-term goals, potentially impacting the company’s operational efficiency and market positioning.

The most recent analyst rating on (AU:MCP) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Mcpherson’S Limited stock, see the AU:MCP Stock Forecast page.

McPherson’s Limited Unveils 2025 AGM Presentation
Oct 31, 2025

McPherson’s Limited has released its 2025 Annual General Meeting presentation, highlighting its ongoing commitment to investing in and expanding its core brands. This strategic focus aims to enhance the company’s market presence across various retail channels, potentially strengthening its position in the health, beauty, and wellness industry.

The most recent analyst rating on (AU:MCP) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Mcpherson’S Limited stock, see the AU:MCP Stock Forecast page.

McPherson’s Limited Advances Transformation Amidst Strategic Shift
Oct 31, 2025

McPherson’s Limited has been undergoing a significant transformation to focus on its core health, wellness, and beauty brands, following the strategic divestment of the Multix brand. This move was aimed at addressing underperformance and reallocating resources to higher growth and margin categories. The transformation has involved restructuring the operating model and addressing key operational challenges, such as an outdated warehouse management system. Despite progress, the FY25 results indicate that the company is still in the midst of its transformation journey, with results not yet meeting expectations. The management remains committed to communicating its strategy and opportunities to investors as it continues to reshape its business.

The most recent analyst rating on (AU:MCP) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Mcpherson’S Limited stock, see the AU:MCP Stock Forecast page.

McPherson’s Limited Releases FY25 Corporate Governance Statement
Sep 29, 2025

McPherson’s Limited has released its FY25 Corporate Governance Statement and Appendix 4G, detailing its adherence to the ASX Corporate Governance Council’s Principles and Recommendations, Fourth Edition. This release underscores the company’s commitment to maintaining robust corporate governance practices, which are crucial for its operations and accountability to shareholders. The statement and accompanying documents are available on the company’s website, providing transparency and insight into McPherson’s governance framework.

The most recent analyst rating on (AU:MCP) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Mcpherson’S Limited stock, see the AU:MCP Stock Forecast page.

McPherson’s Limited Announces 2025 AGM with Hybrid Format
Sep 28, 2025

McPherson’s Limited has announced its 2025 Annual General Meeting (AGM), scheduled for October 31, 2025, to be held in a hybrid format allowing both in-person and online attendance. This AGM will provide shareholders with access to the company’s annual report and other relevant documents, reflecting McPherson’s commitment to transparency and shareholder engagement. The meeting is expected to impact the company’s operations by facilitating shareholder participation and potentially influencing future strategic directions.

The most recent analyst rating on (AU:MCP) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Mcpherson’S Limited stock, see the AU:MCP Stock Forecast page.

McPherson’s Limited Announces Director’s Share Acquisition
Sep 11, 2025

McPherson’s Limited announced a change in the director’s interest, specifically involving Brett Charlton. On September 12, 2025, Charlton acquired 100,000 ordinary shares through an on-market trade, increasing his holdings to 100,000 ordinary shares and 4,485,000 performance rights. This transaction was conducted with prior written clearance as per the company’s Securities Trading Policy.

The most recent analyst rating on (AU:MCP) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Mcpherson’S Limited stock, see the AU:MCP Stock Forecast page.

McPherson’s Limited Announces Director’s Interest Change
Sep 3, 2025

McPherson’s Limited has announced a change in the director’s interest notice, specifically involving Alison Cook. The change reflects an acquisition of 20,000 ordinary shares, increasing the total to 35,500 shares held indirectly through Alph Wyco Pty Ltd ATF Cook & Wykes Superannuation Fund. This transaction was conducted as an on-market trade, with prior written clearance obtained as per the company’s Securities Trading Policy.

The most recent analyst rating on (AU:MCP) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Mcpherson’S Limited stock, see the AU:MCP Stock Forecast page.

McPherson’s Limited Announces Cessation of Performance Rights
Sep 2, 2025

McPherson’s Limited has announced the cessation of 2,130,000 performance rights due to the lapse of conditional rights that were not satisfied. This announcement may impact the company’s capital structure and could have implications for stakeholders, reflecting on the company’s operational adjustments and potential strategic shifts.

The most recent analyst rating on (AU:MCP) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Mcpherson’S Limited stock, see the AU:MCP Stock Forecast page.

McPherson’s Limited Releases FY25 Financial Results
Aug 27, 2025

McPherson’s Limited has released its financial results for FY25, highlighting the use of non-IFRS measures like CAAP and EBITDA to provide a comprehensive understanding of its operational performance. The announcement underscores the company’s focus on transparency and accuracy in financial reporting, although it cautions stakeholders about the inherent risks and uncertainties in forward-looking statements.

The most recent analyst rating on (AU:MCP) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Mcpherson’S Limited stock, see the AU:MCP Stock Forecast page.

McPherson’s Limited Reports FY25 Results Amidst Strategic Transformation
Aug 27, 2025

McPherson’s Limited reported a 3.9% decline in revenue for FY25, attributed to the exit of non-strategic brands and a challenging trading environment. Despite a statutory net loss, the company achieved modest growth in its core brands and completed a significant transformation of its operating model, which is expected to enhance future performance and focus on sales and marketing strengths.

The most recent analyst rating on (AU:MCP) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Mcpherson’S Limited stock, see the AU:MCP Stock Forecast page.

McPherson’s Limited Reports Improved Financial Performance Amid Revenue Decline
Aug 27, 2025

McPherson’s Limited reported a decrease in revenue from continuing operations by 3.9% to $138,993,000 for the year ended June 30, 2025. Despite this, the company showed improvement in its financial performance, with a significant reduction in losses after tax by 6% to $15,039,000, indicating a positive trend in managing its operations more efficiently.

The most recent analyst rating on (AU:MCP) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Mcpherson’S Limited stock, see the AU:MCP Stock Forecast page.

McPherson’s Limited to Announce FY25 Results and Host Investor Briefing
Aug 20, 2025

McPherson’s Limited has announced that it will release its full-year financial results for FY25 on August 27, 2025. The company is hosting an investor briefing via webcast and conference call on the same day to discuss its financial and operational performance. This announcement signifies the company’s commitment to transparency and engagement with its stakeholders, providing insights into its market performance and strategic direction.

The most recent analyst rating on (AU:MCP) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Mcpherson’S Limited stock, see the AU:MCP Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 18, 2025