Mcpherson'S Limited (MCP) AI Stock Analysis

• Market Cap: €33.83M
• Dividend Yield: N/A
• Average Volume (3M): 451.79K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.83
• Revenue Growth: -3.91%
• EPS Growth: 5.94%
• Country: AU
• Employees: 876
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Household & Personal Products
• EPS (TTM): -0.10
• Shares Outstanding: 143,949,140
• 10 Day Avg. Volume: 1,155,699
• 30 Day Avg. Volume: 451,786
• PEG Ratio: -0.24
• Price to Book (P/B): 0.45
• Price to Sales (P/S): 0.23
• P/FCF Ratio: 20.71
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 46 Neutral
• Price Target: AU$0.22 ▼(-6.09% Downside)

The overall stock score is primarily impacted by financial performance challenges, including persistent profitability issues and cash flow concerns. Technical analysis indicates a bearish trend, and valuation metrics are weak due to a negative P/E ratio and lack of dividend yield. The absence of earnings call data and corporate events means these factors did not influence the score.

Positive Factors

Improved Leverage Management

Improved leverage management enhances financial stability and reduces risk, allowing more flexibility for future investments and growth.

Gross Profit Margin Improvement

Higher gross profit margins indicate better cost management and pricing power, contributing to potential long-term profitability improvements.

Revenue Growth

Strong revenue growth suggests increased market demand and successful product offerings, supporting long-term business expansion.

Negative Factors

Profitability Challenges

Ongoing profitability issues can hinder reinvestment and growth, affecting the company's ability to sustain operations long-term.

Cash Flow Concerns

Declining cash flow limits the company's ability to fund operations and invest in growth opportunities, posing a risk to financial health.

Operational Inefficiencies

Operational inefficiencies can lead to increased costs and reduced competitiveness, impacting long-term profitability and market position.

Mcpherson'S Limited Business Overview & Revenue Model

Company Description

McPherson's Limited provides health, wellness, and beauty products in Australia, New Zealand, Asia, and internationally. It offers beauty care, hair care, skin care, and personal care items, including facial wipes, cotton pads, and foot comfort products; and vitamins and supplements, as well as various kitchen essentials, such as baking papers, cling wraps, and aluminium foils. The company sells its products primarily under the owned brands, including Dr. LeWinn's, A'kin, Manicare, Lady Jayne, Swisspers, Multix, Fusion Health, Oriental Botanicals, Moosehead, and Maseur. The company was founded in 1860 and is based in Kingsgrove, Australia.

How the Company Makes Money

McPherson's Limited generates revenue through multiple streams, primarily by selling a wide range of health and beauty products to retailers and wholesalers. The company operates on a wholesale distribution model, where it partners with various brands to provide their products to a broad customer base, including major retailers and e-commerce platforms. Key revenue streams include direct sales, private label offerings, and licensing agreements with both domestic and international brands. Additionally, McPherson's Limited benefits from strategic partnerships that enhance its market reach and product offerings, allowing for a steady flow of income through volume sales and brand collaborations.

Mcpherson'S Limited Financial Statement Overview

Summary

Mcpherson's Limited shows mixed financial health with strong revenue growth but persistent profitability issues. The balance sheet reflects improved leverage but negative returns on equity. Cash flow challenges persist, with declining free cash flow and low cash conversion ratios, indicating potential liquidity concerns.

Income Statement

Mcpherson's Limited has experienced fluctuating revenue growth, with a notable 24.14% increase in the latest period, but has consistently faced negative net profit margins, indicating ongoing profitability challenges. The gross profit margin improved significantly to 57.88%, but negative EBIT and EBITDA margins highlight operational inefficiencies.

Balance Sheet

The company's debt-to-equity ratio has improved to 0.10, reflecting better leverage management. However, the return on equity remains negative, indicating challenges in generating returns for shareholders. The equity ratio is stable, suggesting a balanced asset structure.

Cash Flow

Free cash flow has declined significantly by 68.55%, raising concerns about cash generation. The operating cash flow to net income ratio is low, indicating potential issues in converting income into cash. However, the free cash flow to net income ratio is relatively strong, suggesting some efficiency in cash utilization.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	138.99M	138.99M	144.63M	155.23M	214.00M	200.50M
Gross Profit	80.45M	80.45M	35.09M	47.77M	90.80M	87.48M
EBITDA	-6.99M	-6.99M	-4.92M	3.10M	7.44M	5.98M
Net Income	-15.04M	-15.04M	-15.99M	-5.06M	333.00K	-5.37M
Balance Sheet
Total Assets	117.21M	117.21M	146.90M	190.06M	215.76M	199.59M
Cash, Cash Equivalents and Short-Term Investments	9.48M	9.48M	24.77M	7.03M	13.14M	7.35M
Total Debt	7.30M	7.30M	19.85M	25.45M	29.38M	20.93M
Total Liabilities	44.23M	44.23M	57.26M	80.61M	94.95M	84.96M
Stockholders Equity	72.98M	72.98M	89.64M	109.45M	120.81M	114.62M
Cash Flow
Free Cash Flow	1.57M	1.57M	9.64M	4.70M	16.32M	168.00K
Operating Cash Flow	2.21M	2.21M	12.34M	6.55M	18.57M	2.69M
Investing Cash Flow	-3.62M	-3.62M	16.29M	-1.85M	-2.25M	-31.80M
Financing Cash Flow	-13.91M	-13.91M	-10.90M	-10.91M	-10.59M	29.42M

Mcpherson'S Limited Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 0.23
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:MCP, the sentiment is Neutral. The current price of 0.23 is above the 20-day moving average (MA) of 0.22, below the 50-day MA of 0.24, and below the 200-day MA of 0.26, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 49.88 is Neutral, neither overbought nor oversold. The STOCH value of 60.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for AU:MCP.

Mcpherson'S Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ABY	66 Neutral	AU$106.17M	139.51	1.90%	―	1.58%	-65.09%
S66	64 Neutral	AU$29.70M	5.66	14.70%	1.72%	6.89%	607.27%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
CCX	50 Neutral	AU$33.51M	-6.00	-24.80%	―	2.35%	95.03%
MCP	46 Neutral	€33.83M	-2.25	-20.06%	―	-3.91%	5.94%
PTL	44 Neutral	€8.35M	-1.81	-22.96%	―	-25.16%	77.62%
SKN	30 Underperform	AU$7.24M	―	―	―	12.92%	34.21%

Mcpherson'S Limited Corporate Events

McPherson’s Limited Secures New $16.2 Million Debt Facility with HSBC

McPherson’s Limited has secured a new three-year debt facility with HSBC for $16.2 million, comprising a $10 million receivables finance facility and a $6.2 million revolving credit facility. This move follows a strategic transformation that reduced the company’s financing needs, aligning with its new operating model and net cash position, and marks a significant step in refinancing efforts ahead of the March 2026 expiration of its previous $52.5 million facility.

McPherson’s Limited Announces Investor Webinar for December 2025

McPherson’s Limited has announced an investor webinar scheduled for December 11, 2025, at 10:00 am AEDT. This event aims to engage investors and analysts, providing them with insights into the company’s operations and strategic direction. The announcement underscores McPherson’s commitment to transparency and stakeholder engagement, potentially impacting investor confidence and market positioning.

McPherson’s Limited Appoints New Director

McPherson’s Limited has announced the appointment of John Louis Batistich as a new director, effective from November 17, 2025. The announcement includes details of Batistich’s initial interest in the company, which consists of 80,000 ordinary shares. This appointment is part of the company’s ongoing governance and leadership strategy, potentially impacting its operational and strategic direction.

McPherson’s Limited Appoints New Independent Director Amid Board Changes

McPherson’s Limited has announced the appointment of Mr. John Batistich as an independent non-executive director, effective immediately. Mr. Batistich brings over 30 years of experience in marketing, digital innovation, and customer experience, having held senior roles in companies like Westfield Group and PepsiCo. His expertise is expected to support McPherson’s strategic goals and shareholder value creation. Concurrently, Jane McKellar will retire from the Board by January 2026, prompting a review of the Board’s composition and strategy alignment.

McPherson’s Limited Updates Director’s Interest in Securities

McPherson’s Limited announced a change in the director’s interest, with Brett Charlton acquiring an additional 4,142,000 performance rights under the company’s FY26 Performance Rights Plan. This move, approved at the company’s Annual General Meeting, increases Charlton’s total holdings to 8,627,000 performance rights, reflecting the company’s strategy to incentivize leadership and align interests with shareholder value.

McPherson’s Limited Issues Unquoted Performance Rights

McPherson’s Limited has announced the issuance of 10,395,000 unquoted performance rights as part of an employee incentive scheme. This move is aimed at enhancing employee engagement and aligning their interests with the company’s long-term goals, potentially impacting the company’s operational efficiency and market positioning.

McPherson’s Limited Unveils 2025 AGM Presentation

McPherson’s Limited has released its 2025 Annual General Meeting presentation, highlighting its ongoing commitment to investing in and expanding its core brands. This strategic focus aims to enhance the company’s market presence across various retail channels, potentially strengthening its position in the health, beauty, and wellness industry.

McPherson’s Limited Advances Transformation Amidst Strategic Shift

McPherson’s Limited has been undergoing a significant transformation to focus on its core health, wellness, and beauty brands, following the strategic divestment of the Multix brand. This move was aimed at addressing underperformance and reallocating resources to higher growth and margin categories. The transformation has involved restructuring the operating model and addressing key operational challenges, such as an outdated warehouse management system. Despite progress, the FY25 results indicate that the company is still in the midst of its transformation journey, with results not yet meeting expectations. The management remains committed to communicating its strategy and opportunities to investors as it continues to reshape its business.

McPherson’s Limited Releases FY25 Corporate Governance Statement

McPherson’s Limited has released its FY25 Corporate Governance Statement and Appendix 4G, detailing its adherence to the ASX Corporate Governance Council’s Principles and Recommendations, Fourth Edition. This release underscores the company’s commitment to maintaining robust corporate governance practices, which are crucial for its operations and accountability to shareholders. The statement and accompanying documents are available on the company’s website, providing transparency and insight into McPherson’s governance framework.

McPherson’s Limited Announces 2025 AGM with Hybrid Format

McPherson’s Limited has announced its 2025 Annual General Meeting (AGM), scheduled for October 31, 2025, to be held in a hybrid format allowing both in-person and online attendance. This AGM will provide shareholders with access to the company’s annual report and other relevant documents, reflecting McPherson’s commitment to transparency and shareholder engagement. The meeting is expected to impact the company’s operations by facilitating shareholder participation and potentially influencing future strategic directions.

McPherson’s Limited Announces Director’s Share Acquisition

McPherson’s Limited announced a change in the director’s interest, specifically involving Brett Charlton. On September 12, 2025, Charlton acquired 100,000 ordinary shares through an on-market trade, increasing his holdings to 100,000 ordinary shares and 4,485,000 performance rights. This transaction was conducted with prior written clearance as per the company’s Securities Trading Policy.