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Mcpherson'S Limited (AU:MCP)
:MCP

Mcpherson'S Limited (MCP) AI Stock Analysis

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AU

Mcpherson'S Limited

(Frankfurt:MCP)

Rating:49Neutral
Price Target:
AU$0.50
▲(92.31%Upside)
McPherson's Limited is facing significant financial and valuation challenges, notably with declining revenues and negative profitability. Technical analysis provides a neutral outlook, with some short-term positive trends. The company must improve operational efficiency and profitability to enhance its stock attractiveness.

Mcpherson'S Limited (MCP) vs. iShares MSCI Australia ETF (EWA)

Mcpherson'S Limited Business Overview & Revenue Model

Company DescriptionMcPherson's Limited provides health, wellness, and beauty products in Australia, New Zealand, Asia, and internationally. It offers beauty care, hair care, skin care, and personal care items, including facial wipes, cotton pads, and foot comfort products; and vitamins and supplements, as well as various kitchen essentials, such as baking papers, cling wraps, and aluminium foils. The company sells its products primarily under the owned brands, including Dr. LeWinn's, A'kin, Manicare, Lady Jayne, Swisspers, Multix, Fusion Health, Oriental Botanicals, Moosehead, and Maseur. The company was founded in 1860 and is based in Kingsgrove, Australia.
How the Company Makes MoneyMcPherson's Limited generates revenue through the sale of its proprietary and agency consumer products across multiple retail channels, including supermarkets, pharmacies, and e-commerce platforms. The company earns income by leveraging its extensive distribution network and established brand portfolio, which includes popular names in the health, wellness, and beauty sectors. In addition, MCP benefits from strategic partnerships and licensing agreements with global brands, enhancing its product offerings and market reach. The company's earnings are influenced by its ability to innovate, maintain strong retailer relationships, and adapt to changing consumer preferences.

Mcpherson'S Limited Financial Statement Overview

Summary
McPherson's Limited is experiencing significant financial challenges, particularly in its income statement with declining revenues and persistent profitability issues. The balance sheet shows moderate leverage, and while cash flow generation is a relative strength, the overall financial health remains under pressure due to operational inefficiencies.
Income Statement
42
Neutral
McPherson's Limited has experienced declining revenue over recent years, with a sharp decrease from 2023 to 2024. The company has a negative EBIT and EBITDA margin in 2024, indicating operational inefficiencies. The net profit margin has consistently been negative for the past few years, reflecting ongoing challenges in profitability. Overall, the income statement suggests financial difficulties and the need for significant improvement in operational performance.
Balance Sheet
55
Neutral
The balance sheet shows a relatively stable equity position, but the company's debt-to-equity ratio has increased, indicating rising leverage. The total debt has decreased slightly from 2023 to 2024, but the overall financial stability is at risk due to the negative net income. The equity ratio remains reasonable, suggesting some level of shareholder protection, but the company's financial health could be compromised if the profitability issues persist.
Cash Flow
60
Neutral
The cash flow statement indicates positive operating cash flow and free cash flow in 2024, which is a positive sign amidst profitability challenges. The free cash flow growth rate is substantial compared to 2023, showing improvement in cash generation. The operating cash flow to net income ratio is strong, suggesting good cash conversion efficiency, but this is overshadowed by negative net income. Overall, cash flow management is a relative strength for the company.
BreakdownTTMJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income Statement
Total Revenue111.97M144.63M210.26M214.00M200.50M222.19M
Gross Profit47.71M35.09M103.07M46.02M43.39M65.93M
EBITDA-10.27M-4.92M3.10M7.29M2.57M19.61M
Net Income-18.48M-15.99M-5.06M333.00K-5.37M6.06M
Balance Sheet
Total Assets129.41M146.90M190.06M215.76M199.59M190.82M
Cash, Cash Equivalents and Short-Term Investments11.72M24.77M7.03M13.14M7.35M7.15M
Total Debt8.22M19.85M25.45M29.38M20.93M24.67M
Total Liabilities41.26M57.26M80.61M94.95M84.96M100.59M
Stockholders Equity88.15M89.64M109.45M120.81M114.62M90.23M
Cash Flow
Free Cash Flow5.00M9.64M4.70M16.32M168.00K17.52M
Operating Cash Flow7.71M12.34M6.55M18.57M2.69M19.33M
Investing Cash Flow14.66M16.29M-1.85M-2.25M-31.80M-8.14M
Financing Cash Flow-20.73M-10.90M-10.91M-10.59M29.42M-14.51M

Mcpherson'S Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.26
Price Trends
50DMA
0.26
Positive
100DMA
0.26
Positive
200DMA
0.31
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
57.11
Neutral
STOCH
70.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:MCP, the sentiment is Positive. The current price of 0.26 is above the 20-day moving average (MA) of 0.24, above the 50-day MA of 0.26, and below the 200-day MA of 0.31, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 57.11 is Neutral, neither overbought nor oversold. The STOCH value of 70.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:MCP.

Mcpherson'S Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
AUABY
68
Neutral
AU$66.71M37.564.65%5.51%244.64%
63
Neutral
$16.70B11.33-6.96%2.94%1.73%-24.85%
AUMCP
49
Neutral
AU$35.99M-14.68%8.87%-44.48%-419.84%
DE81B
€5.19M-11.13%314.41%
AUS66
60
Neutral
AU$22.28M25.002.68%2.24%16.45%83.33%
AUCCX
46
Neutral
AU$34.32M-38.51%-53.71%37.00%
AUSKN
30
Underperform
AU$3.15M
252.94%81.95%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:MCP
Mcpherson'S Limited
0.27
-0.16
-37.21%
DE:81B
Pental Ltd.
0.01
-0.04
-80.00%
AU:ABY
Adore Beauty Group Ltd.
0.72
-0.12
-14.29%
AU:SKN
Skin Elements Limited
AU:CCX
City Chic Collective Limited
0.09
-0.03
-25.00%
AU:S66
Star Combo Pharma Ltd.
0.16
0.02
14.29%

Mcpherson'S Limited Corporate Events

McPherson’s Limited Transitions to New Distribution Model with Symbion Partnership
Mar 27, 2025

McPherson’s Limited has announced a strategic shift in its operating model by transitioning from direct-to-store orders to utilizing a third-party logistics provider and pharmacy wholesalers. This change is marked by a new three-year agreement with Symbion Pty Ltd, starting June 2025, which will handle an estimated $10-$15 million in annual revenue previously managed under the direct-to-store model. This move is expected to streamline operations and potentially enhance McPherson’s market positioning by leveraging Symbion’s distribution capabilities.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 11, 2025