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Mcpherson'S Limited (AU:MCP)
:MCP
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Mcpherson'S Limited (MCP) AI Stock Analysis

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AU:MCP

Mcpherson'S Limited

(Frankfurt:MCP)

Rating:53Neutral
Price Target:
AU$0.50
▲(66.67%Upside)
McPherson's Limited's stock score is primarily influenced by its financial performance challenges and poor valuation metrics. Technical analysis shows positive momentum, but this is overshadowed by fundamental financial difficulties and a negative P/E ratio. The company's ability to generate cash flow is a positive aspect, but significant improvements in operational efficiency and profitability are needed for long-term viability.

Mcpherson'S Limited (MCP) vs. iShares MSCI Australia ETF (EWA)

Mcpherson'S Limited Business Overview & Revenue Model

Company DescriptionMcPherson's Limited (MCP) is a diversified consumer products company, primarily involved in the distribution and marketing of health, wellness, and beauty products. Operating across various sectors, including personal care, skincare, and household essentials, the company focuses on delivering high-quality and innovative products to meet consumer needs. MCP's core offerings include a portfolio of well-recognized proprietary and agency brands available in numerous markets, primarily in Australia and New Zealand.
How the Company Makes MoneyMcPherson's Limited generates revenue through the sale of its proprietary and agency consumer products across multiple retail channels, including supermarkets, pharmacies, and e-commerce platforms. The company earns income by leveraging its extensive distribution network and established brand portfolio, which includes popular names in the health, wellness, and beauty sectors. In addition, MCP benefits from strategic partnerships and licensing agreements with global brands, enhancing its product offerings and market reach. The company's earnings are influenced by its ability to innovate, maintain strong retailer relationships, and adapt to changing consumer preferences.

Mcpherson'S Limited Financial Statement Overview

Summary
McPherson's Limited faces financial challenges with declining revenue and negative net profit margins. The income statement shows operational inefficiencies, while the balance sheet indicates moderate leverage. However, positive cash flow generation suggests resilience, making cash flow management a relative strength.
Income Statement
42
Neutral
McPherson's Limited has experienced declining revenue over recent years, with a sharp decrease from 2023 to 2024. The company has a negative EBIT and EBITDA margin in 2024, indicating operational inefficiencies. The net profit margin has consistently been negative for the past few years, reflecting ongoing challenges in profitability. Overall, the income statement suggests financial difficulties and the need for significant improvement in operational performance.
Balance Sheet
55
Neutral
The balance sheet shows a relatively stable equity position, but the company's debt-to-equity ratio has increased, indicating rising leverage. The total debt has decreased slightly from 2023 to 2024, but the overall financial stability is at risk due to the negative net income. The equity ratio remains reasonable, suggesting some level of shareholder protection, but the company's financial health could be compromised if the profitability issues persist.
Cash Flow
60
Neutral
The cash flow statement indicates positive operating cash flow and free cash flow in 2024, which is a positive sign amidst profitability challenges. The free cash flow growth rate is substantial compared to 2023, showing improvement in cash generation. The operating cash flow to net income ratio is strong, suggesting good cash conversion efficiency, but this is overshadowed by negative net income. Overall, cash flow management is a relative strength for the company.
BreakdownJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income Statement
Total Revenue144.63M210.26M214.00M200.50M222.19M
Gross Profit35.09M103.07M46.02M43.39M65.93M
EBITDA-4.92M3.10M7.29M2.57M19.61M
Net Income-15.99M-5.06M333.00K-5.37M6.06M
Balance Sheet
Total Assets146.90M190.06M215.76M199.59M190.82M
Cash, Cash Equivalents and Short-Term Investments24.77M7.03M13.14M7.35M7.15M
Total Debt19.85M25.45M29.38M20.93M24.67M
Total Liabilities57.26M80.61M94.95M84.96M100.59M
Stockholders Equity89.64M109.45M120.81M114.62M90.23M
Cash Flow
Free Cash Flow9.64M4.70M16.32M168.00K17.52M
Operating Cash Flow12.34M6.55M18.57M2.69M19.33M
Investing Cash Flow16.29M-1.85M-2.25M-31.80M-8.14M
Financing Cash Flow-10.90M-10.91M-10.59M29.42M-14.51M

Mcpherson'S Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.30
Price Trends
50DMA
0.26
Positive
100DMA
0.26
Positive
200DMA
0.30
Positive
Market Momentum
MACD
0.02
Negative
RSI
60.27
Neutral
STOCH
29.52
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:MCP, the sentiment is Positive. The current price of 0.3 is above the 20-day moving average (MA) of 0.29, above the 50-day MA of 0.26, and below the 200-day MA of 0.30, indicating a bullish trend. The MACD of 0.02 indicates Negative momentum. The RSI at 60.27 is Neutral, neither overbought nor oversold. The STOCH value of 29.52 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:MCP.

Mcpherson'S Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
AU$75.17M41.454.65%5.51%244.64%
64
Neutral
AU$24.98M28.032.68%2.00%16.45%83.33%
62
Neutral
AU$3.02B29.094.95%4.87%2.19%-27.19%
61
Neutral
€10.91M-11.13%109.38%-77.84%72.40%
53
Neutral
AU$44.62M-14.68%8.87%-44.48%-419.84%
47
Neutral
AU$31.20M-38.51%-53.71%37.00%
30
Underperform
AU$3.15M
252.94%81.95%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:MCP
Mcpherson'S Limited
0.30
-0.12
-28.57%
AU:PTL
Pental Ltd.
0.06
-0.02
-27.27%
AU:ABY
Adore Beauty Group Ltd.
0.79
-0.16
-16.84%
AU:SKN
Skin Elements Limited
AU:CCX
City Chic Collective Limited
0.08
-0.02
-20.00%
AU:S66
Star Combo Pharma Ltd.
0.18
0.06
50.00%

Mcpherson'S Limited Corporate Events

McPherson’s Limited Reports FY25 Revenue and Transformation Progress
Jul 17, 2025

McPherson’s Limited has reported expected revenue of $139 million for FY25, with four out of five core brands achieving revenue growth despite challenging conditions. The company has transitioned to a new operating model involving third-party warehousing and pharmacy wholesaler partnerships, which is expected to unlock EBIT benefits of $4 to $5 million annually. This strategic shift is aimed at supporting future growth and enhancing brand investment, positioning McPherson’s for improved operational performance in FY26.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 22, 2025