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Mcpherson'S Limited (AU:MCP)
:MCP

Mcpherson'S Limited (MCP) AI Stock Analysis

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AU

Mcpherson'S Limited

(Frankfurt:MCP)

Rating:47Neutral
Price Target:
AU$0.50
▲(92.31%Upside)
McPherson's Limited faces significant financial and operational challenges, reflected in its weak income statement and negative valuation metrics. While cash flow management shows some resilience, the overall sentiment remains bearish, with technical indicators pointing to continued pressure on the stock. Improving operational performance and addressing profitability concerns are critical for enhancing the stock's outlook.

Mcpherson'S Limited (MCP) vs. iShares MSCI Australia ETF (EWA)

Mcpherson'S Limited Business Overview & Revenue Model

Company DescriptionMcPherson's Limited (MCP) is an Australian company that operates in the consumer products sector, primarily focusing on health, wellness, and beauty. The company is known for its diverse range of branded products, which include skin care, hair care, vitamins, and household essentials. McPherson's Limited distributes its products through various channels, including supermarkets, pharmacies, and e-commerce platforms, catering to both domestic and international markets.
How the Company Makes MoneyMcPherson's Limited generates revenue through the sale of its consumer products, which are distributed under well-known brands. The company leverages multiple sales channels, including retail chains, online platforms, and direct-to-consumer sales, to reach a broad customer base. Key revenue streams include sales of health and wellness products, beauty and personal care items, and household essentials. Strategic partnerships with retailers and expansion into international markets also play a significant role in the company's earnings, enhancing its market presence and driving sales growth.

Mcpherson'S Limited Financial Statement Overview

Summary
McPherson's Limited faces significant challenges with declining revenues and profitability concerns. The balance sheet shows moderate leverage, but operational inefficiencies are a concern. Cash flow generation is a relative strength, indicating resilience despite profitability issues. The company needs to improve operational margins and reduce debt to ensure long-term viability.
Income Statement
42
Neutral
McPherson's Limited has experienced declining revenue over recent years, with a sharp decrease from 2023 to 2024. The company has a negative EBIT and EBITDA margin in 2024, indicating operational inefficiencies. The net profit margin has consistently been negative for the past few years, reflecting ongoing challenges in profitability. Overall, the income statement suggests financial difficulties and the need for significant improvement in operational performance.
Balance Sheet
55
Neutral
The balance sheet shows a relatively stable equity position, but the company's debt-to-equity ratio has increased, indicating rising leverage. The total debt has decreased slightly from 2023 to 2024, but the overall financial stability is at risk due to the negative net income. The equity ratio remains reasonable, suggesting some level of shareholder protection, but the company's financial health could be compromised if the profitability issues persist.
Cash Flow
60
Neutral
The cash flow statement indicates positive operating cash flow and free cash flow in 2024, which is a positive sign amidst profitability challenges. The free cash flow growth rate is substantial compared to 2023, showing improvement in cash generation. The operating cash flow to net income ratio is strong, suggesting good cash conversion efficiency, but this is overshadowed by negative net income. Overall, cash flow management is a relative strength for the company.
Breakdown
TTMJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income StatementTotal Revenue
111.97M144.63M210.26M214.00M200.50M222.19M
Gross Profit
47.71M76.55M58.18M46.02M43.39M65.93M
EBIT
-13.98M-8.18M8.49M875.00K831.00K26.46M
EBITDA
-10.27M-4.92M8.51M7.44M2.57M23.51M
Net Income Common Stockholders
-18.48M-15.99M-5.06M333.00K-5.37M6.06M
Balance SheetCash, Cash Equivalents and Short-Term Investments
11.72M24.77M7.03M13.14M7.35M7.15M
Total Assets
129.41M146.90M190.06M215.76M199.59M190.82M
Total Debt
8.22M19.85M25.45M29.38M20.93M24.67M
Net Debt
-3.50M-4.92M18.42M16.24M13.57M17.52M
Total Liabilities
41.26M57.26M80.61M94.95M84.96M100.59M
Stockholders Equity
88.15M89.64M109.45M120.81M114.62M90.23M
Cash FlowFree Cash Flow
5.00M9.64M4.70M16.32M168.00K17.52M
Operating Cash Flow
7.71M12.34M6.55M18.57M2.69M19.33M
Investing Cash Flow
14.66M16.29M-1.85M-2.25M-31.80M-8.14M
Financing Cash Flow
-20.73M-10.90M-10.91M-10.59M29.42M-14.51M

Mcpherson'S Limited Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price0.26
Price Trends
50DMA
0.26
Positive
100DMA
0.28
Negative
200DMA
0.33
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
49.07
Neutral
STOCH
25.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:MCP, the sentiment is Neutral. The current price of 0.26 is below the 20-day moving average (MA) of 0.27, below the 50-day MA of 0.26, and below the 200-day MA of 0.33, indicating a neutral trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 49.07 is Neutral, neither overbought nor oversold. The STOCH value of 25.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for AU:MCP.

Mcpherson'S Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
AUCOL
77
Outperform
$29.13B26.2530.87%3.18%6.00%4.02%
AUTRS
73
Outperform
€246.99M39.923.33%1.98%3.37%-25.24%
62
Neutral
$6.88B11.322.95%3.87%2.70%-24.57%
AUMCP
47
Neutral
AU$38.15M-14.68%8.87%-44.48%-419.84%
AUPLS
47
Neutral
$4.12B23.42-1.04%-65.07%-102.37%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:MCP
Mcpherson'S Limited
0.27
-0.19
-41.11%
AU:TRS
Reject Shop Limited
6.61
3.37
104.01%
AU:PLS
Pilbara Minerals
1.28
-2.23
-63.53%
AU:COL
Coles Group
21.72
5.41
33.15%

Mcpherson'S Limited Corporate Events

McPherson’s Limited Transitions to New Distribution Model with Symbion Partnership
Mar 27, 2025

McPherson’s Limited has announced a strategic shift in its operating model by transitioning from direct-to-store orders to utilizing a third-party logistics provider and pharmacy wholesalers. This change is marked by a new three-year agreement with Symbion Pty Ltd, starting June 2025, which will handle an estimated $10-$15 million in annual revenue previously managed under the direct-to-store model. This move is expected to streamline operations and potentially enhance McPherson’s market positioning by leveraging Symbion’s distribution capabilities.

McPherson’s Limited Transitions to New Distribution Model with Sigma Partnership
Mar 9, 2025

McPherson’s Limited has announced a strategic shift in its operating model by exiting its warehousing and direct-to-store orders, opting instead to partner with third-party logistics and pharmacy wholesalers. This transition includes a new three-year agreement with Sigma Company Limited, which will handle orders previously managed directly by McPherson’s, impacting annual revenue of approximately $50 – $55 million. This move is expected to streamline operations and potentially enhance the company’s market positioning by leveraging Sigma’s distribution capabilities.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.