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Humm Group Limited (AU:HUM)
ASX:HUM

Humm Group Limited (HUM) AI Stock Analysis

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AU:HUM

Humm Group Limited

(Sydney:HUM)

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Neutral 56 (OpenAI - 5.2)
Rating:56Neutral
Price Target:
AU$0.77
▲(3.07% Upside)
The overall stock score is primarily influenced by financial performance and valuation. Strong revenue growth and operational efficiency are offset by high leverage and negative cash flow growth. The stock appears undervalued, but technical indicators suggest bearish momentum.
Positive Factors
Strong Revenue Growth
A very large reported revenue increase signals successful customer acquisition and product uptake across its merchant and consumer channels. Persistently higher sales can generate scale advantages in underwriting, fixed-cost absorption and partner leverage over 2–6 months and beyond.
High Operational Margins
Exceptionally high gross and operating margins imply the core financing and servicing model is highly profitable on a unit basis. Durable margin structure supports reinvestment in originations, product development and partner incentives, improving resilience to cyclical revenue swings.
Diversified Consumer Finance Revenue Streams
Multiple revenue channels (interest income, merchant fees, customer fees and interchange) reduce dependence on any single source. This diversity smooths cash flow across cycles, helps negotiate merchant economics and supports long-term scalability of the point-of-sale finance franchise.
Negative Factors
Very High Leverage
Extremely high leverage increases sensitivity to funding costs and refinancing risk. Over months the company may face constrained strategic flexibility, higher interest expenses, and greater vulnerability to credit market tightening or regulatory capital demands.
Weak Cash Generation
Large negative free cash flow growth and minimal operating cash conversion versus reported income suggest limited internal funds for growth or deleveraging. Sustained weak cash generation forces reliance on external financing, increasing execution and funding risks over the medium term.
Low Net Profit Margin
A wide gap between gross and net margins points to high operating expenses, funding costs or credit losses. Persisting this gap would limit returns to shareholders, constrain reinvestment and indicate structural inefficiencies in underwriting, pricing or cost control over coming quarters.

Humm Group Limited (HUM) vs. iShares MSCI Australia ETF (EWA)

Humm Group Limited Business Overview & Revenue Model

Company DescriptionHumm Group Limited provides various financial services in Australia, New Zealand, Ireland, the United Kingdom, and Canada. The company operates through four segments: BNPL, New Zealand Cards, Australia Cards, and Commercial and Leasing. It offers buy now, pay later solution under the bundll brand name; humm, an interest-free payment platform with repayment options; long term interest free finance and everyday spend solutions under the humm90 brand; humm pro, a buy now pay later solution for small to medium businesses; Q Mastercard, an interest free credit card; FlexiCommercial, a business financing solution, which includes leasing and chattel mortgages for small and medium businesses; and leasing solutions and SME financing services. The company was formerly known as FlexiGroup Limited and changed its name to Humm Group Limited in November 2020. Humm Group Limited was founded in 1988 and is headquartered in Sydney, Australia.
How the Company Makes MoneyHumm Group generates revenue primarily through interest and fees associated with its financing products. The company's core revenue streams include the interest charged on loans provided to consumers, as well as transaction fees collected from merchants who partner with Humm to offer financing options at the point of sale. Additionally, Humm may earn income from late fees and other ancillary services related to its financial offerings. Strategic partnerships with retailers and e-commerce platforms enhance Humm's reach and customer base, driving increased transaction volumes and ultimately contributing to its earnings.

Humm Group Limited Financial Statement Overview

Summary
Humm Group Limited demonstrates strong revenue growth and operational efficiency, with high gross profit and EBIT margins. However, high leverage and negative free cash flow growth pose risks to financial stability.
Income Statement
75
Positive
Humm Group Limited shows a strong revenue growth rate of 139.77% in the latest year, indicating a significant improvement in sales. The gross profit margin is exceptionally high at 94.80%, suggesting effective cost management. However, the net profit margin is relatively low at 6.06%, indicating potential inefficiencies or high expenses. The EBIT and EBITDA margins are robust at 53.79% and 56.62%, respectively, reflecting strong operational performance.
Balance Sheet
55
Neutral
The company has a high debt-to-equity ratio of 9.30, which indicates significant leverage and potential financial risk. Return on equity is moderate at 7.87%, showing decent profitability relative to shareholders' equity. The equity ratio is low, suggesting a high reliance on debt financing, which could pose risks in volatile market conditions.
Cash Flow
40
Negative
Free cash flow growth is negative at -245.48%, indicating challenges in generating cash from operations. The operating cash flow to net income ratio is low at 0.037, suggesting limited cash generation relative to net income. However, the free cash flow to net income ratio is relatively healthy at 0.88, indicating that a significant portion of net income is converted into free cash flow.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue653.60M653.60M243.70M248.00M292.90M311.00M
Gross Profit619.60M619.60M243.70M248.00M292.90M311.00M
EBITDA378.60M370.10M315.90M197.70M169.60M181.90M
Net Income39.60M39.60M7.10M2.90M-170.30M60.10M
Balance Sheet
Total Assets5.34B5.34B5.42B4.77B3.77B3.30B
Cash, Cash Equivalents and Short-Term Investments323.30M323.30M281.20M336.10M281.00M218.20M
Total Debt4.68B4.68B4.72B4.08B3.04B2.43B
Total Liabilities4.84B4.84B4.84B4.20B3.14B2.54B
Stockholders Equity503.20M503.20M525.30M572.50M627.70M759.10M
Cash Flow
Free Cash Flow157.70M157.70M-697.50M-900.70M-544.20M-139.70M
Operating Cash Flow179.00M179.00M-682.50M-882.70M-520.90M-110.60M
Investing Cash Flow-21.30M-21.30M-13.50M-18.00M-14.80M-31.30M
Financing Cash Flow-115.20M-115.20M640.90M952.90M600.90M203.40M

Humm Group Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.75
Price Trends
50DMA
0.68
Positive
100DMA
0.66
Positive
200DMA
0.60
Positive
Market Momentum
MACD
0.02
Positive
RSI
60.94
Neutral
STOCH
52.38
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:HUM, the sentiment is Positive. The current price of 0.75 is above the 20-day moving average (MA) of 0.74, above the 50-day MA of 0.68, and above the 200-day MA of 0.60, indicating a bullish trend. The MACD of 0.02 indicates Positive momentum. The RSI at 60.94 is Neutral, neither overbought nor oversold. The STOCH value of 52.38 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:HUM.

Humm Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
67
Neutral
AU$214.10M5.8295.31%19.38%
67
Neutral
AU$355.07M12.148.73%7.73%-4.26%89.71%
56
Neutral
AU$375.01M10.567.83%2.84%7.64%463.49%
50
Neutral
AU$3.65B44.2314.42%23.69%116.67%
42
Neutral
AU$51.00M-5.77-19.44%-2.35%13.33%
42
Neutral
AU$101.56M-1.44-42.59%-9.56%-392.31%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:HUM
Humm Group Limited
0.75
0.18
31.35%
AU:SVR
Money3 Corporation Limited
1.90
0.74
63.79%
AU:WZR
Wisr Ltd.
0.03
0.00
0.00%
AU:ZIP
Zip Co Ltd.
2.76
0.32
13.11%
AU:PLT
Plenti Group Ltd.
1.13
0.24
26.97%
AU:MME
MoneyMe Ltd.
0.12
-0.10
-45.45%

Humm Group Limited Corporate Events

Humm Faces Takeovers Panel Application Over Handling of Credit Corp Bid and Chair’s Rising Stake
Jan 27, 2026

Humm Group Limited has become the focus of a Takeovers Panel application lodged by shareholder Akat Investments Pty Ltd, amid escalating tension around competing corporate control dynamics at the ASX-listed finance group. The application centres on Humm’s handling of a non-binding indicative takeover proposal from Credit Corp Group Limited for 100% of Humm’s shares, and follows an earlier, now-withdrawn indicative bid from The Abercrombie Group Pty Ltd, an entity linked to Humm chair Andrew Abercrombie, whose associates recently lifted his relevant interest in the company to 29.19% through on‑market share purchases. Akat alleges unacceptable circumstances including delayed and incomplete disclosure of Credit Corp’s proposal, failure to grant due diligence over two months after receipt of a bona fide offer, perceived conflicts arising from Humm using a law firm that also advised the Abercrombie-linked bidder, and the absence of an independent board committee to assess the Credit Corp approach, all while a shareholder-led push is under way to remove several directors and appoint new ones at a 19 February 2026 extraordinary general meeting. The applicant is seeking interim and final orders that would strip voting rights from shares acquired by Abercrombie‑associated entities in mid‑December 2025 while the Credit Corp proposal remains live, compel Humm to provide due diligence to Credit Corp on terms equivalent to those given to the Abercrombie vehicle, require the establishment of an independent board committee and structured engagement process, and force corrective disclosure; the Takeovers Panel has yet to decide whether it will commence formal proceedings or rule on the requested remedies, leaving governance and control at Humm in a state of heightened uncertainty for shareholders and other stakeholders.

The most recent analyst rating on (AU:HUM) stock is a Hold with a A$0.81 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

Humm Group Shifts Registered Office to New Sydney CBD Headquarters
Jan 27, 2026

Humm Group Limited has relocated its registered office and principal place of business to Level 14, 255 Pitt Street in central Sydney, consolidating its corporate presence in one of the city’s key commercial districts. The move formalises a new headquarters location that may streamline corporate operations and stakeholder engagement, but does not signal any change to the company’s existing financial services activities or geographic footprint across its core markets.

The most recent analyst rating on (AU:HUM) stock is a Hold with a A$0.81 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

Humm Board Urges Shareholders to Reject Activist-Led Director Shake-Up
Jan 13, 2026

Humm Group Limited is confronting a shareholder-led attempt to overhaul its board, with activist investors Jeremy Michael Kersten Raper and Sandhurst Trustees (as custodian for Collins St Value Fund) calling a general meeting on 19 February 2026 to remove three current directors and install two of their own nominees. In a detailed response, the existing board has unanimously urged shareholders to vote against all proposed resolutions, arguing that its current strategy has delivered strong returns, that the activists’ plan is reckless and based on misleading claims, and that replacing directors would jeopardise the company’s capital strength, lender relationships, governance standards and long-term value creation for all shareholders.

The most recent analyst rating on (AU:HUM) stock is a Buy with a A$0.87 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

Humm Director Andrew Abercrombie Lifts Stake with A$10.9m On-Market Share Purchases
Dec 28, 2025

Humm Group Limited has disclosed that director Andrew Abercrombie, through his associated entities The Abercrombie Group Pty Ltd as trustee for the Philadelphia Trust and Tefig Pty Ltd as trustee for the AJ Abercrombie Superannuation Fund, has increased his indirect holding in the company. Over three on-market purchases conducted between 17 and 19 December 2025, Abercrombie acquired a total of 15 million ordinary shares for approximately A$10.94 million, lifting the Philadelphia Trust’s stake to 105,955,600 shares while the superannuation fund’s holding remains at 40 million shares. The sizeable on-market investment signals strengthened commitment by a key director and substantial shareholder, and may be interpreted by investors as a vote of confidence in Humm Group’s valuation and strategic direction.

The most recent analyst rating on (AU:HUM) stock is a Buy with a A$0.87 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

Humm Group Faces Shareholder-Driven Board Challenge Ahead of 2026 Meeting
Dec 23, 2025

Humm Group Limited has disclosed that a group of shareholders holding at least 5% of its voting stock has convened a general meeting for 19 February 2026 to vote on a board shake-up, including the election of two new directors and the removal of three of the four current directors. The company’s board has stated it does not support the proposed resolutions, will recommend that investors vote against all changes, and is preparing a detailed response outlining its rationale, signalling a developing governance dispute that shareholders will need to assess ahead of the meeting.

The most recent analyst rating on (AU:HUM) stock is a Buy with a A$0.87 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

Credit Corp Proposes Acquisition of Humm Group
Dec 17, 2025

Humm Group Limited has received a non-binding indicative proposal from Credit Corp Group Limited to acquire 100% of the company. The proposal, submitted on November 19, 2025, is conditional and seeks access to due diligence information, which has not yet been provided. There is no certainty that a transaction will occur, and Credit Corp will keep shareholders informed in line with its disclosure obligations.

The most recent analyst rating on (AU:HUM) stock is a Buy with a A$0.80 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

Humm Group Limited Announces CFO Change
Dec 16, 2025

Humm Group Limited announced the resignation of Adrian Fisk as Chief Financial Officer, effective immediately, and the appointment of Anthony Taylor as interim CFO starting December 17, 2025. This leadership change may impact the company’s financial operations and strategic direction, with a permanent appointment expected in the future.

The most recent analyst rating on (AU:HUM) stock is a Buy with a A$0.80 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

Humm Group Announces Cessation of Securities
Nov 25, 2025

Humm Group Limited has announced the cessation of a significant number of its securities, specifically performance rights and service rights, as of various dates in October and November 2025. This announcement may impact the company’s capital structure and could have implications for its stakeholders, including investors and market analysts, as it reflects changes in the company’s issued capital.

The most recent analyst rating on (AU:HUM) stock is a Buy with a A$0.80 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

Humm Group Issues Shares for Employee Incentive Plan
Nov 13, 2025

Humm Group Limited has announced the issuance of 7,025,995 ordinary fully paid shares to the trustee of the Humm Group Employee Share Plan Trust. This move is intended to satisfy entitlements under the company’s employee incentive plan, potentially enhancing employee engagement and aligning their interests with company performance.

The most recent analyst rating on (AU:HUM) stock is a Buy with a A$0.80 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

Humm Group Enhances Employee Incentive Plan with New Share Issuance
Nov 13, 2025

Humm Group Limited has issued 7,025,995 fully paid ordinary shares to the trustee of its Employee Share Plan Trust to fulfill entitlements under its employee incentive plan. This move reflects the company’s compliance with relevant corporate legislation and indicates a strategic effort to enhance employee engagement and retention, potentially impacting its operational dynamics and stakeholder relations positively.

The most recent analyst rating on (AU:HUM) stock is a Buy with a A$0.80 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

humm Group Faces Shareholder Dissent at 2025 AGM
Nov 12, 2025

At its 2025 Annual General Meeting, humm Group Limited announced the results of its resolutions, with all decisions made via poll. Notably, the resolution to adopt the Remuneration Report received more than 25% opposition, marking a ‘first strike’ under the Corporations Act 2001. This outcome may have implications for the company’s governance and stakeholder relations, as it indicates a significant level of shareholder dissent regarding executive compensation.

The most recent analyst rating on (AU:HUM) stock is a Buy with a A$0.80 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

Humm Group Evaluates Acquisition Proposal Amidst Shareholder Scrutiny
Nov 11, 2025

Humm Group Limited received a non-binding indicative proposal from The Abercrombie Group Pty Ltd (TAG) to acquire 100% of the company. In response, Humm established an Independent Board Committee (IBC) to evaluate the proposal, ensuring compliance with takeover regulations and addressing shareholder concerns. Despite TAG’s significant shareholding, which could block alternative proposals, no competing offers emerged. The IBC implemented strict protocols to manage conflicts of interest, with Drew Abercrombie, TAG’s founder, abstaining from related discussions. The process extended over four months due to thorough diligence requirements, reflecting the complexity of insider transactions.

The most recent analyst rating on (AU:HUM) stock is a Buy with a A$0.80 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

Humm Group Reports Strong FY25 Results with Strategic Investments
Nov 11, 2025

Humm Group Limited’s FY25 results highlight a 10% increase in assets under management to $5.5 billion, with a focus on profitable growth and strong credit performance. The company is investing in its consumer business and technology platforms, while its diversified funding platform was strengthened with a new forward flow arrangement. Despite challenges in the SME market, the group maintained a steady net interest margin and paid a fully franked dividend, indicating a solid financial foundation for future growth.

The most recent analyst rating on (AU:HUM) stock is a Buy with a A$0.80 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

Humm Group Withdraws Resolution from AGM Agenda
Nov 7, 2025

Humm Group Limited has decided to withdraw Resolution 4 concerning the Renewal of Proportional Takeover Provisions from its upcoming Annual General Meeting agenda. This decision was made after reviewing proxy instructions, which indicated insufficient support for the resolution. The withdrawal will not affect the validity of proxy forms for other resolutions, and all other AGM business will proceed as planned.

The most recent analyst rating on (AU:HUM) stock is a Buy with a A$0.80 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

humm Group Ends Acquisition Talks with The Abercrombie Group
Nov 6, 2025

humm Group Limited announced the conclusion of discussions with The Abercrombie Group regarding an unsolicited acquisition proposal. The proposal, which offered a 35% premium to shareholders, was withdrawn due to lack of support from key shareholders. Despite this, TAG remains a supportive long-term investor, while hummgroup’s Independent Board Committee focuses on enhancing shareholder value through operational excellence and disciplined capital allocation.

The most recent analyst rating on (AU:HUM) stock is a Buy with a A$0.80 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

Humm Group to Webcast Annual General Meeting for Remote Shareholder Access
Nov 6, 2025

Humm Group Limited has announced that its upcoming Annual General Meeting (AGM) will be accessible to shareholders via a live webcast, allowing those unable to attend in person to view the proceedings online. The meeting, scheduled for 12 November 2025, will not support voting through the webcast, and shareholders are encouraged to vote in person or via proxy. This move aims to enhance shareholder engagement by providing remote access, though it maintains traditional voting methods.

The most recent analyst rating on (AU:HUM) stock is a Buy with a A$0.80 price target. To see the full list of analyst forecasts on Humm Group Limited stock, see the AU:HUM Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 01, 2025