Ulta Beauty delivered a strong quarter with significant sales growth, loyalty program expansion, and successful international expansion. However, challenges such as a decline in operating margin and increased SG&A expenses due to strategic investments were also noted.

Company Guidance

During Ulta Beauty's second quarter 2025 earnings call, CEO Kecia Steelman highlighted the company's strong performance driven by a 9.3% increase in net sales to $2.8 billion and a comp sales growth of 6.7%. The quarter also saw an operating profit margin of 12.4% and diluted earnings per share of $5.78. Ulta's loyalty program reached a record 45.8 million members, reflecting a 4% year-over-year growth. The company experienced positive comp growth across all major categories and channels, with notable double-digit growth in the fragrance category. The Ulta Beauty Unleashed strategy continues to gain traction, contributing to market share gains and improvements in key performance indicators such as brand engagement and in-store conversion. As Ulta navigates ongoing macroeconomic uncertainties, the company remains focused on executing its strategic priorities to ensure sustainable growth and attractive shareholder returns.

Strong Sales Performance

For the quarter, net sales increased 9.3% to $2.8 billion, with comp sales growth of 6.7% and positive growth in both channels and all major categories.

Loyalty Program Growth

Loyalty member growth of 4% year-over-year to a record 45.8 million members.

Fragrance Category Success

Fragrance was the strongest performing category with robust double-digit growth, driven by successful promotions and new product launches.

International Expansion

Ulta Beauty entered the U.K. market with the acquisition of Space NK and celebrated the opening of its first store in Mexico.

Digital and E-commerce Success

E-commerce sales increased in the low double-digit range, with half of e-commerce orders fulfilled by stores, the highest rate recorded.

Reduced Inventory Shrink

Inventory shrink was reduced across every category and region, contributing to a 90 basis points increase in gross margin.

Ulta Beauty (ULTA) Earnings, Revenues Date & History

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ULTA Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Dec 04, 2025	2025 (Q3)	4.49 / -	5.14	―	―	―
Aug 28, 2025	2025 (Q2)	5.11 / 5.78	5.3	9.06% (+0.48)	―
May 30, 2025	2025 (Q1)	5.81 / 6.70	6.47	3.55% (+0.23)	―
Mar 13, 2025	2024 (Q4)	7.13 / 8.46	8.08	4.70% (+0.38)	―
Dec 05, 2024	2024 (Q3)	4.53 / 5.14	5.07	1.38% (+0.07)	―
Aug 29, 2024	2024 (Q2)	5.45 / 5.30	6.02	-11.96% (-0.72)	―
May 30, 2024	2024 (Q1)	6.25 / 6.47	6.88	-5.96% (-0.41)	―
Mar 14, 2024	2023 (Q4)	7.53 / 8.08	6.68	20.96% (+1.40)	―
Nov 30, 2023	2023 (Q3)	4.96 / 5.07	5.34	-5.06% (-0.27)	―
Aug 24, 2023	2023 (Q2)	5.84 / 6.02	5.7	5.61% (+0.32)	―

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

ULTA Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Aug 28, 2025	$530.63	$492.73	-7.14%
May 30, 2025	$471.46	$475.68	+0.90%
Mar 13, 2025	$314.47	$357.48	+13.68%
Dec 05, 2024	$392.87	$428.17	+8.99%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.