Strong Financial Performance
Net sales increased 4.5% to $2.8 billion for the first quarter of fiscal 2025. Operating profit was 14.1% of sales, and diluted earnings per share was $6.70.
Market Share Gains
Ulta Beauty achieved market share gains during the quarter, driven by improved execution, exciting new and exclusive brand launches, and evolved promotional plans.
Growth in Fragrance and Skincare
Fragrance was the strongest performing category, delivering double-digit growth. Skincare and wellness category increased in the high single-digit range.
Digital and Personalization Enhancements
Ulta Beauty expanded automation and real-time content delivery across key digital channels, leading to stronger engagement and increased relevance.
Expansion of Active Loyalty Member Base
The active loyalty member base expanded to a record 45 million, up 3% year over year, driving higher engagement and record social impressions.