Achieved Adjusted Corporate EBITDA Profitability
Maintained adjusted corporate EBITDA profitability in Q3 2024, after achieving it for the first time in Q2 2024, despite price competition in the Chinese coffee market.
Record Store Contribution Margin
Achieved the highest-ever quarterly company-owned and operated store contribution margin of 13.3%, a year-over-year margin expansion of 5.8 percentage points.
Growth in Loyalty Program Membership
Registered loyalty club members reached 22.8 million, reflecting a 35.3% year-over-year growth.
Successful Franchise Expansion
Received over 5,000 sub-franchise applications, opened 43 stores, and signed 94 additional agreements by the end of September 2024.
Introduction of New Products
Launched 10 new beverages and 9 new food items in Q3 2024, focusing on healthy ingredients and freshly handmade principles.
Operational Efficiency Improvements
Reduced food and packaging costs by 6.1 percentage points, labor costs by 3.0 percentage points, and marketing expenses by 2.3 percentage points year-over-year.
Capital-Efficient Growth Strategy
Continued focus on capital-efficient growth through small-format stores and a growing sub-franchisee network.