Full-Year System Sales Growth
Total system sales reached RMB 1.57 billion in 2025, a 7.6% increase versus 2024, driven by expansion to 1,047 stores across 92 cities and 25 net new store openings in 2025.
Strong Loyalty and Customer Engagement
Registered loyalty members exceeded 31 million as of Dec 31, 2025, representing 29% year-over-year growth; average members per store surpassed 29,600, and monthly average transacting customers in Q4 rose 14.3% YoY to 3.43 million.
Digital and Delivery Momentum
Digital orders increased to 89.3% of total orders in Q4 2025 (from 86.1% in Q4 2024); total delivery orders rose 33.7% YoY in Q4 2025, supporting system sales momentum (Q4 system sales up 4.0% YoY to RMB 359.4 million).
Product Innovation and Mix Improvement
Launched 178 new products in 2025 (96 beverages, 82 food) that contributed over 25% of top-line sales; non-coffee beverages rose to ~18.3% of beverage cups (from 14% in 2024); cumulative bagel and bagel sandwich sales exceeded 80 million.
Franchise Pipeline and Expansion
Since launching individual franchise business in Dec 2023, received over 10,000 applications and opened 300+ franchise stores by year-end 2025; franchised store count increased from 446 to 485 YoY, and company targets net openings of at least 100 stores in 2026.
Profitability and Margin Improvements (Corporate)
2025 adjusted corporate EBITDA margin improved (management cited a full-year improvement of 1 percentage point and a Q4 YoY improvement of 3.3 percentage points), driven by operational efficiencies, supply-chain optimization and cost controls.
Unit Economics for New Store Vintages
2024-vintage company-owned stores generated nearly 15% store contribution margin in 2025 with expected payback periods of 2–3 years; newer stores (2024/2025) expected to have similar unit economics.
Cost Efficiency Gains
Full-year food and packaging costs as a percentage of company-owned store revenues decreased by 1.4 percentage points (31.5% to 30.1%); store labor and other operating expenses improved by 0.8 and 0.1 percentage points respectively; adjusted G&A as % of revenues decreased by 7.4 percentage points (partly from a RMB 9.7 million reduction in credit losses).