First Positive Year-Over-Year Sales Comp in Nearly Four Years
The company delivered its first positive year-over-year sales comp in nearly four years with first quarter sales up 2% compared to last year.
Firearms Unit Sales Growth
Firearms unit sales increased nearly 7% over last year, significantly outpacing the adjusted NICS data which declined 5.4%.
E-commerce Growth
The e-commerce business posted a positive comp, up 8% over last year, fueled by a new digital-first marketing strategy and improved omnichannel customer experience.
Fishing Category Success
The fishing category achieved positive sales comps, up 11%, validating the new merchandising strategy with a two-year comp stack growth of 12.3%.
Improved Gross Margin
Gross margin for the quarter was 30.4%, up 20 basis points from 30.2% a year ago, driven by favorable mix and rate improvements in the Fishing business.
SG&A Expenses Improvement
SG&A expenses were 38.2% of net sales versus 38.6% in the prior year, reflecting a focus on expense discipline and simplification of the business.