Appointment of Vice President of On-Premise Sales
In July, Reed's appointed Rachel Fox-Greenwood as Vice President of On-Premise Sales to lead expansion into food service and convenience channels. Her extensive experience in market expansion and strategic partnerships is expected to drive growth.
Functional Soda Line Expansion
Reed's functional soda line has gained over 9,000 points of distribution since its April launch, with national distribution in Sprouts and placements at Kroger, Giant Carlisle, and others. The line is seeing encouraging traction, particularly with the Root Beer and Berry Bubbly SKUs.
Key Milestone at Costco
Reed's secured approval for the Winter Ginger Ale Variety Pack at Costco, with anticipated product sales in the second half of 2025 reaching the 7-figure range.