Innovative Product Launches
NIKE launched innovative products such as the Vomero 18, which quickly became a $100 million-plus franchise. The women's basketball business expanded by more than 50% this fiscal year, highlighted by the successful launch of A'ja Wilson's Signature Collection, which sold out in 3 minutes.
Wholesale Order Book Improvement
NIKE's holiday order book is up, indicating growing confidence from wholesale partners. North America, EMEA, and APLA showed growth in orders, offsetting challenges in Greater China.
Resilient Marketplace Strategy
NIKE is expanding its distribution through strategic partnerships, including a new partnership with Amazon. The company is also making progress in cleaning up the marketplace, especially in North America and EMEA.