Shares of Nike (NKE) fell in extended trading after the athletic apparel maker reported fiscal second‑quarter 2026 results. While Nike beat revenue and earnings estimates, ongoing pressure on margins and direct‑to‑consumer sales led to a year‑over‑year decline in its bottom line.
Claim 50% Off TipRanks Premium and Invest with Confidence
- Unlock hedge-fund level data and powerful investing tools designed to help you make smarter, sharper decisions
- Stay ahead of the market with the latest news and analysis so your portfolio is always positioned for maximum potential
Earnings per share came in at $0.53, which beat analysts’ consensus estimate of $0.38 but declined 32% year-over-year. Meanwhile, sales increased by 1% to $12.4 billion and beat analysts’ expectations of $12.21 billion.
Wholesale business remained the bright spot, with revenues rising 8% to $7.5 billion, driven largely by strength in North America. However, Nike Direct revenue fell 8% to $4.6 billion, weighed down by a 14% drop in digital sales and a 3% decline in company‑owned stores.
Is NIKE Stock a Buy, Sell, or Hold?
Overall, Wall Street has a Moderate Buy consensus rating on Nike stock based on 20 Buys and nine Holds, as indicated by the graphic below. The average NKE stock price target of $85.12 indicates 28.94% upside potential. However, it’s worth noting that estimates will likely change following today’s earnings report.
