Fourth Quarter Top-Line Growth
Gross billings grew 6% in Q4 (7% North America, 4% International); total company POS grew ~3% for both Q4 and the full year. Q4 net sales were $1.77 billion, up 7% reported (up 5% constant currency).
Strong Vehicle and Challenger Category Performance
Vehicles grew 16% in Q4 and 10% for the full year; Hot Wheels delivered double-digit growth and its eighth consecutive record year. Challenger categories grew 14% in Q4 and 13% for the full year, led by action figures (Jurassic, Minecraft, WWE) and building sets driven by the successful Mattel Brick Shop launch.
Games and Traditional Brands Momentum
UNO sustained momentum, achieving its tenth consecutive quarter of growth, contributing to growth in the games category and broader challenger performance.
Digital and Strategic M&A Progress — Mattel 163 Acquisition
Agreement to acquire NetEase's 50% interest in Mattel 163 for $159 million (JV valued at $380 million). Mattel 163 has ~20 million MAUs and 550 million downloads; acquisition expected to close by end of Q1, be immediately accretive, and contribute an estimated ~$150 million of sales in 2026 (partial year).
Strong Capital Allocation and Share Repurchases
Year-end cash of $1.24 billion after $600 million in repurchases in 2025; repurchased >$1.2 billion of shares over the last three years (~18% of shares outstanding). Board authorized a new $1.5 billion buyback program to be completed by 2028 (including $400M planned in 2026).
Cost-Savings Traction and Operational Positioning
Optimizing-for-profitable-growth (OPG) program delivered $24 million in Q4 and $89 million for the year, with cumulative savings of $172 million since 2024; tracking ahead of the initial $200M target and projecting ~$225M total savings.
2026-2027 Forward Guidance and Strategic Investments
Guidance for 2026: net sales growth 3%-6% (constant currency), adjusted gross margin ~50%, adjusted operating income $550M-$600M, adjusted EPS $1.18-$1.30. Company plans ~$110M of targeted strategic investments (digital games largest) plus ~$40M for performance marketing for two self-published mobile games; expects mid-to-high single-digit revenue growth and double-digit adjusted operating income growth in 2027 (directional).
Balance Sheet and Leverage
Long-term debt $2.33 billion with leverage ratio 2.5x (within target 2.0–2.5x); next debt maturity December 2027, maintaining investment grade after refinancing $600M of debt in Q4.