Strategic Partnerships with KKR and PIMCO
Harley-Davidson entered into strategic partnerships for its financial services (HDFS) with KKR and PIMCO, selling a minority equity interest at approximately 1.75x post-transaction book valuation. This move aligns with the company's strategic objectives, expecting to boost HDFS earnings by $275 million to $300 million in operating income this year.
Debt Reduction and Share Buyback
The transaction will allow Harley-Davidson to reduce its debt by about $450 million and accelerate its $1 billion share buyback program, with plans to purchase $500 million in the second half of 2025.
New Product Launches
Harley-Davidson plans to launch a new small displacement motorcycle priced below $6,000 and a new iconic cruiser model. Both are expected to be profitable, marking a significant step in expanding the company's market segments.
Racing and Brand Innovation
Harley-Davidson announced a new racing series partnership with MotoGP for 2026, featuring Harley-Davidson Bagger motorcycles. This initiative aims to leverage racing for brand and product innovation.