Strategic Partnerships with KKR and PIMCO
Harley-Davidson announced strategic partnerships with KKR and PIMCO for HDFS, involving a 1.75x post-transaction book valuation, providing flexibility and long-term growth potential.
HDFS Earnings Boost
The transaction is expected to boost HDFS earnings by $275 million to $300 million in operating income for 2025.
Debt Reduction and Share Buyback
The company plans to reduce its debt by $450 million and accelerate its $1 billion share buyback program, with $500 million in purchases planned for the second half of '25.
Launch of New Small Displacement Motorcycle
Harley-Davidson plans to launch a new small displacement motorcycle priced below $6,000, aiming for profitability and market expansion.
RevMAX Platform Growth
The RevMAX platform, including Adventure Touring and Sportster models, grew 16% year-over-year in North America.
LiveWire's Operating Loss Improvement
LiveWire delivered a 34% improvement in consolidated operating loss compared to Q2 '24.
Increase in Cruiser Market Share
In the U.S., Harley-Davidson gained 3 points of share in the Total Cruiser segment, growing to 53% market share in Q2 of '25 from 50% in Q2 of '24.