Strong Revenue Growth
Levi Strauss & Co. reported a 9% organic net revenue growth for Q2 2025, driven by broad-based strength across DTC and wholesale, international and domestic markets, women's and men's categories, and tops and bottoms.
Direct-to-Consumer (DTC) Performance
DTC revenue grew 10% with high single-digit comp sales, driven by increased store traffic, better conversion rates, and higher AURs. DTC EBIT margins increased approximately 300 basis points in Q2.
Expansion in Europe
International business grew 10% in Q2, led by 15% growth in Europe. Europe's wholesale business was up 23%, benefiting from the resumption of normalized shipping at the DC in Germany.
Gross Margin Improvement
Gross margin for Q2 was a record 62.6%, expanding 140 basis points compared to last year, driven by lower product costs and favorable channel mix.
Women's and Tops Segment Growth
Women's segment grew 14%, and the tops business grew 16% in Q2, with strong performance across genders and channels.
Successful Marketing Initiatives
Levi's launched successful global marketing campaigns, including the REIIMAGINE campaign with Beyoncé and a new collaboration with NIKE.
Loyalty Program Expansion
Levi's expanded its loyalty program to several countries in Europe, reaching close to 40 million members worldwide.