Full-Year Revenue Growth and Brand Momentum
Organic net revenue growth of 7% in FY2025; Levi's brand grew 7% and strengthened share (number one globally; more market share than next two competitors combined); November holiday season +7% and the highest holiday revenue in at least a decade.
Direct-to-Consumer (DTC) Transformation and E‑commerce Acceleration
DTC composed ~50% of the business and grew ~11% for the year (Q4 DTC +10%); e‑commerce grew +22% in Q4; DTC posted its 15th consecutive quarter of positive comps; Q4 saw improvements across store KPIs (traffic, conversion, UPT) and global retail expansion with 47 net new system stores opened in Q4 and a plan for 50–60 net new stores in FY2026.
Product Expansion — Tops, Women's and Premium Blue Tab
Tops grew double digits in Q4 and drove nearly half of Q4 revenue growth; women's accelerated +11% for the year (men's +5%); non-denim and head-to-toe categories contributed ~one-third of full‑year growth; global rollout of premium Blue Tab collection showed strong early consumer response, validating a new premium TAM.
International Strength
International (nearly 60% of sales): Q4 international +8%; Europe Q4 +10% with the UK and Germany delivering double-digit growth and operating margin expansion (+330 bps vs prior year); Asia Q4 +4%, full‑year Asia +7% with margin expansion.
Profitability and Capital Returns
Company delivered its highest-ever gross margin for the year (gross margin expanded ~110 bps in FY2025) and improved adjusted EBIT margin by ~70 bps for the year; ROIC ~16%; returned $363 million to shareholders in FY2025 (+26% YoY) including a 7% dividend increase and completed a $150M buyback (announced additional $200M ASAP repurchase).
2026 Financial Outlook and Guidance
FY2026 guidance: organic net revenue growth of 4–5% (company expects reported growth in the mid-single-digits after FX); full‑year adjusted EBIT margin expected to expand ~40–60 bps to ~11.8–12%; full‑year adjusted diluted EPS guided to $1.40–$1.46; CapEx roughly $230M (~3.5–4% of revenues).
Technology and Operational Initiatives (AI)
Launched AI-powered Outfitting in the Levi's app and plans for a consumer AI stylist chatbot; announced development/deployment of integrated AgenTeq AI platform in partnership with Microsoft to automate task-driven work—initiatives intended to drive productivity, improve personalization and support margin expansion.