Consistent Volume + Mix Growth
Eighth consecutive quarter of solid volume-plus-mix performance: Q4 volume-plus-mix up ~1.7% (two-year stack +3.6%). North America showed stronger momentum in Q4 (volume-plus-mix ~+2.1%; two-year stack ~+4.1%).
Market Share Gains Across Key Markets
Enterprise-weighted share gains reported across multiple markets: North America share +~100 bps in Q4; China diapers large share gains (management cited +210–270 bps in different comments); Indonesia share gains of ~+200–230 bps; Korea, Brazil and Australia also recorded multi-decade-basis-point improvements.
Industry-Leading Productivity
Company delivered industry-leading productivity for a second straight year, with Q4 the strongest quarter; management expects gross productivity to hover around ~6% in 2026 (building on strong 2024–2025 performance).
Robust Innovation Pipeline and Commercial Strategy
Management emphasized a strong pipeline of consumer-directed, science-based innovations across good/better/best tiers, faster rollout into value tiers, and improved marketing effectiveness to drive premiumization and category development throughout 2026 (expected to accelerate organic growth in the back half of the year).
Kenview and Strategic M&A Progress
Pending acquisition of Kenview progressing: shareholder vote scheduled (late January) with favorable early indications; expected regulatory close in the back half of 2026. IFP transaction on track for mid-year closing. Management views Kenview as value-creating and accretive to higher-growth, higher-margin trajectory.
Guidance and Medium-Term Margin Ambition
Company expects 2026 organic sales growth to be in line with to ahead of global category growth (management uses ~2% weighted global category growth as a baseline). Targets on-path to long-term margin goals: at least 40% adjusted gross margin and 18–20% operating profit 'before the end of the decade.'
International Momentum and Opportunity
International business gained share and delivered positive organic growth across many markets (examples: Brazil, South Korea, Indonesia, Australia). Management identified international gross margin expansion as a meaningful opportunity driven by premiumization and scale leverage.
Stabilizing Input Cost Outlook
Management expects input costs to be largely flat in 2026 after roughly $200 million of incremental input cost/headwinds in 2025 (including tariffs), supporting margin recovery.