RevPAR Growth
RevPAR grew by 1.8%, showcasing the company's geographic footprint and brand resiliency.
System Growth
Gross system growth was 7.7% and net system growth was 5.4%, driven by outstanding development activity and record openings.
Significant Room Signings
Signed over 51,000 rooms across 324 hotels, marking a 15% increase over 2024.
Fee Margin Expansion
Expanded fee margin by 390 basis points due to operating leverage and ancillary fee streams.
EBIT and EPS Growth
EBIT grew by 13% and adjusted EPS grew by 19%.
Share Buyback Program
Completed 47% of a $900 million share buyback program, returning over $1.1 billion to shareholders this year.
Record Development Progress in China
Achieved record signings and openings in Greater China despite market challenges.
Increase in Direct Digital Bookings
Reported a 2 percentage point increase in direct digital bookings.