Strategic Platform Migration Completed
Grove completed the migration of its eCommerce platform to scalable industry-leading platforms, providing enhanced flexibility, faster development cycles, and a stronger infrastructure for future growth.
Increased Third-Party Assortment
Grove expanded its third-party brands by 41% and individual products by 54% year-over-year, adding well-known names to its offerings.
Enhanced Customer Acquisition
Improved advertising efficiency and stronger first-order economics led to higher revenue from new customer orders, allowing for increased customer acquisition spend.
Sustainability Focus
Released the '24-'25 sustainability report and rolled out new educational content to guide customers in making healthier, more sustainable choices.