Revenue and Gross Margin Improvement
Revenue in Q2 2025 was $153 million, exceeding the midpoint of guidance by 6%. Gross margin improved to 36% compared to 30.7% in Q2 2024.
Operating Expense Reduction
Operating expenses decreased by 32% year-over-year, from $93 million to $63 million, due to reduced advertising, marketing, and employee-related costs.
Subscription Growth
The subscription attach rate improved by 24% to 56% compared to 45% in Q2 2024, with aggregate retention above 67% for the past 7 quarters.
New Product Launches
GoPro launched HERO13 Black Ultra Wide Edition and introduced new 360 editing tools in the GoPro App.
AI Data Licensing Initiative
GoPro introduced a program allowing subscribers to monetize their video content by licensing it to train AI models, with subscribers earning 50% of the revenue.
Strategic Board Refresh
Three new executives joined the Board, bringing expertise in strategic and financial governance, omnichannel marketing, and global manufacturing.