Strategic Review and M&A Interest
Board authorized a strategic process after inbound inquiries following the defense & aerospace initiative; company engaged Oliver Wyman for defense exploration and will engage a financial adviser to evaluate strategic alternatives to unlock shareholder value.
Prestigious Product Validation (NASA / Artemis II)
GoPro cameras were used externally and internally on NASA's Artemis II Orion spacecraft, underscoring product durability and credibility in demanding, mission-critical environments.
Launch of MISSION 1 Series (Professional/Prosumer Push)
Debuted MISSION 1 Series (50MP 1-inch sensor, new GP3 processor) targeting prosumer and professional cinema markets; 3 models priced $599–$699; products received 3 industry awards and strong press coverage; availability from May 28 at GoPro.com and select retailers.
Expanded Partnerships and Distribution Initiatives
New partnerships include ASUS ProArt GoPro Edition laptop (early traction exceeded expectations) and DICK'S Sporting Goods/GameChanger integration (GameChanger has >9M active users) to broaden reach and streaming use cases.
Shift to Direct & Services Revenue
GoPro.com channel revenue rose to $38M (39% of revenue) vs 30% in Q1 2025; subscription & services revenue flat at $27M (27% of revenue); subscription attach rate increased to 51% from 49% YoY.
Improved Operational Efficiency Metrics
Operating expenses decreased 6% YoY to $59M (from $62M); cash used in operations improved by $21M YoY to $37M used; street ASP improved 6% YoY to $371.
Inventory Reduction
Total inventory $72M, down 25% YoY and 8% sequentially; channel inventory down 20% YoY and 6% sequentially, indicating progress in inventory management.