Revenue And Margin ExpansionYouGov delivered material top-line growth and higher operating profit driven by the full-year impact of Shopper and GBP 20m of annualized cost savings. Improved EBIT/EBITDA margins reflect sustainable operational efficiencies that can support durable cash generation and reinvestment over the next 2–6 months.
Strong Cash GenerationConsistent operating cash flow and expanding free cash flow strengthen financial flexibility. Reliable cash conversion supports deleveraging, funds targeted tech and AI investments, and reduces reliance on external financing, improving resilience and strategic optionality over the medium term.
Proprietary Panel & AI-driven OfferingsYouGov's large proprietary respondent panel and focus on AI-enhanced methodologies create durable competitive advantages for subscription and bespoke research. This strengthens client stickiness, improves data quality, and supports product differentiation that can sustain recurring revenue streams.