Consumer Behavior ShiftRapid uptake of GLP-1 weight-loss treatments is changing consumption patterns and reducing demand for core savoury, high‑calorie products, creating a structural headwind to volumes.
Pricing CompetitivenessRecent price increases replicated earlier rises and have not materially improved inflation metrics, while the company's price position has deteriorated versus competitors, eroding pricing competitiveness.
Sales Momentum SlowdownLike-for-like sales growth has slowed and volumes have moved into negative territory, signaling weaker sales momentum that pressures the revenue outlook.