Unit Share Maintained
Despite facing greater than expected declines in the category, Flowers Foods held unit share, highlighting the importance of their portfolio strategy and brand strength.
Innovation and Expansion Initiatives
Investments in on-trend innovation and targeting growth in faster-growing categories and adjacencies are ongoing, aiming to align the portfolio with consumer tastes and drive sustainable growth.
Promotional Strategy Yields Results
Increased promotional activity around differentiated offerings like Dave's Killer Bread has led to higher lifts, particularly towards the end of the quarter.
New Business Wins
Significant space gains from new business wins are expected to mitigate some headwinds experienced in the core category.
Foodservice Business Margin Improvement
Despite a decline in overall foodservice sales, profitability and margins in the foodservice business continue to improve.