Applebee's Sales and Traffic Growth
Applebee's reported a 4.9% increase in comp sales, achieving positive comp sales for the first time in 2 years and outperforming Black Box in both sales and traffic.
Social Media Engagement Increase
Significant expansion in social media capabilities led to a 500% increase in TikTok video views, a 760% increase in user reach, and a nearly 1,000% increase in likes.
Off-Premise Sales Growth
Off-premise sales saw a positive 7.6% lift in Q2, contributing to overall sales improvement.
Dual Brand Restaurants Success
The second domestic dual-brand restaurant opened in Uvalde, Texas, performing at 2x to 3x higher sales than the pre-dual brand restaurant.
International Expansion
Opened the first dual-brand non-traditional travel center in Mexico and the first non-traditional IHOP at an airport in Mexico City.
Record Revenue Growth
Consolidated total revenues increased 11.9% to $230.8 million in Q2 versus $206.3 million in the prior year.