Applebee's Positive Comp Sales
Applebee's reported a 4.9% increase in comparable sales, outperforming Black Box in both sales and traffic, with positive traffic for the first time since Q1 2023.
Successful Menu Innovation
Applebee's introduced a new entree each quarter, such as Bourbon Street Cajun Pasta and Chicken Parmesan Fettuccine, contributing to traffic and sales growth.
Off-Premise Sales Growth
Year-to-date, off-premise sales posted positive growth every month, with Q2 seeing a positive 7.6% lift in sales.
Social Media Engagement Increase
Significant increase in social media engagement, with TikTok video views up over 500% and user reach up 760%.
Dual Brand Restaurant Success
The dual brand concept showed success, with the second domestic dual-brand restaurant in Uvalde, Texas, performing at higher sales levels compared to pre-dual brand.
International Expansion
Continued positive engagement with international franchisees and the opening of the first dual-brand non-traditional travel center location in Mexico.