Applebee's Positive Sales Growth
Applebee's reported a 3.1% increase in comparable sales, marking the second consecutive quarter of positive sales and traffic growth.
Successful Launch of New Menu Items
The introduction of new menu items, such as the Chicken Parmesan Fettuccine and Ultimate Trio appetizer, significantly contributed to transaction and sales growth at Applebee's.
IHOP Positive Traffic Trends
IHOP achieved positive traffic comps for the first time in many years, outperforming industry benchmarks every month in 2025.
Dual Brand Strategy Success
Dual-branded restaurants have shown sales performance 1.5x to 2.5x higher post-conversion, with franchisee profitability significantly increasing.
Increase in Off-Premise Sales
Applebee's off-premise sales saw a 9% increase in Q3, driven by pairing limited-time offers with digital promotions.
Strong Franchisee Alignment
Franchisees are aligned with company strategy, with resilient franchisee health and positive engagement in international markets.