Q4 Adjusted EBITDA Improvement
Adjusted EBITDA for Q4 increased to $59.8M from $50.1M (up ~19.4% YoY), driven in part by national advertising timing benefits.
Applebee's Returned to Positive Full-Year Same-Restaurant Sales
Applebee's full-year comp sales improved to +1.3% (vs -4.2% in prior year); Q4 comp sales were -0.4% with check growth of ~3%.
IHOP Traffic Recovery and Q4 Sales
IHOP full-year comps improved to -1.5% (vs -2.0% prior year) and delivered Q4 comp sales of +0.3%, driven by positive traffic and marketing; average check comp improved ~150 bps from Q3 to Q4.
Off-Premise and Delivery Growth
Off-premise comp sales increased +6.5% for the full year (and +6.2% in Q4); delivery grew ~10.5% for the year, supporting sales and convenience trends.
Successful Menu Innovation and Product Momentum
Applebee's launches were standout: the Grilled Cheese cheeseburger and Ultimate Trio were top sellers (Ultimate Trio ~11.5% of transactions); the O-M-Cheese Burger became the highest-selling 2-for burger of all time and drove January momentum.
Strong Digital & Social Media Engagement
Applebee's increased posting cadence by 84% and saw a 107% lift in engagement in the back half vs the front half of the year; IHOP reported overall engagement up over 300% YoY.
Dual Brand & Development Acceleration
Opened 32 U.S. dual-brand restaurants (and 32 international dual brand restaurants ended the year, +14 YoY); duals outperform single-brand locations (~1.5x–2.5x higher revenue) and the company expects at least +50 incremental dual brand openings in 2026 (targeting ~80 domestic duals by year-end).
Unit Growth and Openings
Total gross new openings accelerated to 80 restaurants in 2025 vs 68 in 2024; development is a key growth lever into 2026.
Remodel Program Progress
Completed 103 Applebee's remodels (exceeding initial goal) with early results showing mid-single-digit sales lifts when combined with marketing; targeting ~100+ remodels in 2026.
Shareholder Returns and Buybacks
Returned $92M of capital to shareholders in 2025 (buybacks & dividends); repurchased $31M in Q4 and ~2.4M shares for the year (~15% of shares outstanding), with continued buybacks planned while management sees valuation discount.
System Scale and Franchise Economics
Dine system sales approx. $7.8B in 2025. Average weekly franchise sales: Applebee's $54.3K (23% off-premise) and IHOP $38.7K (21% off-premise), underscoring scale and off-premise contribution.