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adidas AG (DE:ADS)
XETRA:ADS
ADS Analyst Ratings
Strong Buy
13 Buy
2 Hold
0 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
ADS Stock 12 Month Forecast
Average Price Target
€252.79
▲(51.55%Upside)
| Highest Price Target€300.00 | Average Price Target€252.79 | Lowest Price Target€200.00 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
TipRanks
€183
Hold
9.71%
Upside
Downgraded
07/31/25
Adidas AG's overall stock score is primarily influenced by strong financial performance, which is countered by weak technical indicators pointing to bearish momentum. The high P/E ratio suggests potential overvaluation, contributing to a moderate overall score. With no recent earnings guidance or corporate events impacting the score, the focus remains on financial and technical analysis.
Telsey Advisory
€270→€235
Buy
40.89%
Upside
Reiterated
08/01/25
Piper Sandler
€265→€200
Buy
19.90%
Upside
Reiterated
08/01/25
TD Cowen
€227→€200
Hold
19.90%
Upside
Reiterated
07/31/25
Cautious Hold Rating on adidas AG Amid Optimistic FY26 Estimates and Competitive PressuresWe still model path to 10% EBIT margin longer term. Model V Consensus EBIT guidance for FY25 is €1.7-1.8B, and sales ex FX is guided to increase at a HSD rate, +DD ex. Yeezy. On the low end of guidance, 2H EBIT margin would be ~4.1% and ~4.9% at high end. We are modeling 5.4%, consensus is 6.7%. Management guided a €200MM impact to COGS in 2H, currently unmitigated but expected to be partially mitigated. We model 2H GM down -140bps y/y on tough compares. We are calculating 2H wholesale +5.6% and DTC +5.7%.World Cup is expected to bring a strong Q3 and Q4. Management estimates the cultural impact of the World Cup could be larger than historically, leading to a ~€1B impact. Liverpool will play in adidas starting their next game; currently, the team is in Nike.
Citi
€290→€270
Buy
61.87%
Upside
Reiterated
07/31/25
DZ BANK AG
―
Buy
―
Reiterated
07/31/25
Morgan Stanley
€245→€230
Buy
37.89%
Upside
Reiterated
07/31/25
J.P. Morgan
€275
Buy
64.87%
Upside
Reiterated
07/30/25
Bernstein
€300
Buy
79.86%
Upside
Reiterated
07/30/25
Jefferies
€250
Hold
49.88%
Upside
Reiterated
07/30/25
Kepler Capital
€272
Buy
63.07%
Upside
Reiterated
07/30/25
UBS
€279→€274
Buy
64.27%
Upside
Reiterated
07/30/25
Warburg Research
€255
Buy
52.88%
Upside
Reiterated
07/30/25
Baader Bank
€238
Buy
42.69%
Upside
Reiterated
07/30/25
Deutsche Bank
€270
Buy
61.87%
Upside
Reiterated
07/30/25
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
TipRanks
€183
Hold
9.71%
Upside
Downgraded
07/31/25
Adidas AG's overall stock score is primarily influenced by strong financial performance, which is countered by weak technical indicators pointing to bearish momentum. The high P/E ratio suggests potential overvaluation, contributing to a moderate overall score. With no recent earnings guidance or corporate events impacting the score, the focus remains on financial and technical analysis.
Telsey Advisory
€270→€235
Buy
40.89%
Upside
Reiterated
08/01/25
Piper Sandler
€265→€200
Buy
19.90%
Upside
Reiterated
08/01/25
TD Cowen
€227→€200
Hold
19.90%
Upside
Reiterated
07/31/25
Cautious Hold Rating on adidas AG Amid Optimistic FY26 Estimates and Competitive PressuresWe still model path to 10% EBIT margin longer term. Model V Consensus EBIT guidance for FY25 is €1.7-1.8B, and sales ex FX is guided to increase at a HSD rate, +DD ex. Yeezy. On the low end of guidance, 2H EBIT margin would be ~4.1% and ~4.9% at high end. We are modeling 5.4%, consensus is 6.7%. Management guided a €200MM impact to COGS in 2H, currently unmitigated but expected to be partially mitigated. We model 2H GM down -140bps y/y on tough compares. We are calculating 2H wholesale +5.6% and DTC +5.7%.World Cup is expected to bring a strong Q3 and Q4. Management estimates the cultural impact of the World Cup could be larger than historically, leading to a ~€1B impact. Liverpool will play in adidas starting their next game; currently, the team is in Nike.
Citi
€290→€270
Buy
61.87%
Upside
Reiterated
07/31/25
DZ BANK AG
―
Buy
―
Reiterated
07/31/25
Morgan Stanley
€245→€230
Buy
37.89%
Upside
Reiterated
07/31/25
J.P. Morgan
€275
Buy
64.87%
Upside
Reiterated
07/30/25
Bernstein
€300
Buy
79.86%
Upside
Reiterated
07/30/25
Jefferies
€250
Hold
49.88%
Upside
Reiterated
07/30/25
Kepler Capital
€272
Buy
63.07%
Upside
Reiterated
07/30/25
UBS
€279→€274
Buy
64.27%
Upside
Reiterated
07/30/25
Warburg Research
€255
Buy
52.88%
Upside
Reiterated
07/30/25
Baader Bank
€238
Buy
42.69%
Upside
Reiterated
07/30/25
Deutsche Bank
€270
Buy
61.87%
Upside
Reiterated
07/30/25
Best Analysts Covering adidas AG
1 Month
xxx
Success Rate
22/42 ratings generated profit
Average Return
-0.20%
reiterated a xxx
rating 7 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 52.38% of your transactions generating a profit, with an average return of -0.20% per trade.
3 Months
xxx
Success Rate
21/42 ratings generated profit
Average Return
-0.04%
reiterated a xxx
rating 7 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 50.00% of your transactions generating a profit, with an average return of -0.04% per trade.
1 Year
Success Rate
9/16 ratings generated profit
Average Return
-1.04%
reiterated a buy rating 7 days ago
Copying Jörg Philipp Frey's trades and holding each position for 1 Year would result in 56.25% of your transactions generating a profit, with an average return of -1.04% per trade.
2 Years
xxx
Success Rate
9/16 ratings generated profit
Average Return
-1.04%
reiterated a xxx
rating 7 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 56.25% of your transactions generating a profit, with an average return of -1.04% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
ADS Analyst Recommendation Trends
Rating
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Strong Buy
0
0
1
3
3
Buy
45
52
40
36
29
Hold
18
19
15
8
6
Sell
0
0
0
0
0
Strong Sell
0
0
0
0
0
total
63
71
56
47
38
Each month's total comprises the sum of three months' worth of ratings.
ADS Financial Forecast
ADS Stock Forecast FAQ
What is DE:ADS’s average 12-month price target, according to analysts?
Based on analyst ratings, adidas AG’s 12-month average price target is 252.79.
What is DE:ADS’s upside potential, based on the analysts’ average price target?
adidas AG has 51.55% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is adidas AG a Buy, Sell or Hold?
adidas AG has a consensus rating of Strong Buy, which is based on 13 buy ratings, 2 hold ratings and 0 sell ratings.
What is adidas AG’s share price target?
The average share price target for adidas AG is 252.79. This is based on 15 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst share price target is €300.00 ,and the lowest forecast is €200.00. The average share price target represents 51.55% Increase from the current price of €166.8.
The highest analyst share price target is €300.00 ,and the lowest forecast is €200.00. The average share price target represents 51.55% Increase from the current price of €166.8.
What do analysts say about adidas AG?
adidas AG’s analyst rating consensus is a Strong Buy. This is based on the ratings of 15 Wall Streets Analysts.
How can I buy shares of adidas AG?
To buy shares of DE:ADS, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.