Significant Sales Growth
Black Rifle Coffee Company outperformed the market with sales up 36.7% year-over-year, nearly triple the U.S. coffee category's growth rate of 13.2%.
Expansion in Retail Distribution
ACV in grocery increased by 6 points year-over-year to 48%, and total ACV across all tracked channels increased by 9 points to 54%.
Improved Customer Experience
Enhancements in the Direct-to-Consumer segment, including website and mobile updates, improved navigation and checkout speed, and added functionality in the subscription platform.
Resilient Ready-to-Drink Coffee Performance
While the Ready-to-Drink coffee category sales declined 3.1%, Black Rifle's performance was down just 0.6%, with grocery sales growing by 18%.
Community and Veteran Support
Initiatives to forgive up to $25 million in medical debt for veterans, reflecting the company's commitment to its mission.