Packaged Coffee Strong Growth and Market Share Gains
Packaged coffee grew 31.1% for the year and 34% in the fourth quarter versus ~13% category growth; units were up more than 22% in 2025. National market share reached 3.3% in bagged coffee (up 60 basis points year-over-year) and 2.2% in pods (up 40 basis points). Velocity in grocery reached parity with the overall bagged coffee category despite pricing approximately 40% above the category average.
Distribution Expansion and Shelf Productivity
Distribution (ACV) increased nearly 8 points in 2025 to 54.9% for packaged coffee; on average grocers added two incremental BRC Inc. SKUs in 2025 and the company has nearly tripled shelf presence since entering grocery three years ago. Land-and-expand execution drove higher per-SKU productivity and allowed broader assortments.
Wholesale and Channel Performance
Wholesale segment revenue rose 5% year-over-year (13% excluding nonrecurring items). Sales to mass merchants increased double digits and grocery sales more than doubled. Ready-to-drink (RTD) ACV expanded 10 points to 55.9% and outperformed the category in grocery, mass and dollar channels for the full year.
Direct-to-Consumer Stabilization and Q4 Recovery
Direct-to-consumer stabilized in 2025 and returned to growth in Q4; DTC revenue increased 7% in the fourth quarter. For the full year DTC declined 5% but was slightly positive when excluding a 2024 loyalty benefit.
Energy Launch Distribution Progress
BRC Inc. Energy reached approximately 22% ACV across nearly 20,000 retail doors in its launch year, with plans to prioritize markets and channels that drive velocity and returns in 2026.
Balance Sheet Strength and Liquidity
Completed an equity offering and repaid the asset-based lending facility, reducing total debt by more than $30,000,000 in 2025. Ended the year with $39,000,000 of debt (~1.8x net debt to 2025 adjusted EBITDA; ~1.4x adjusted EBITDA based on 2026 guidance) and over $50,000,000 of total liquidity.
Forward-Looking Financial Guidance
Company expects at least 7% revenue growth in 2026 to approximately $425,000,000 and at least 30% EBITDA growth vs $21,400,000 in 2025. Q1 2026 revenue guidance is at least 10% growth year-over-year. Gross margins are expected in a 33%–36% range for 2026 (34.6% in 2025).
Social Impact Achievements
Exceeded a pledge to eliminate $25,000,000 in medical debt for veterans, instead wiping out more than $34,000,000 and helping approximately 15,000 veterans. Also provided food and other support to military families and veteran organizations.