Successful New Product Launches
The Wool Cruiser and the 100% waterproof collection were launched and exceeded expectations. The Wool Cruiser, available in 19 colors, has become a key franchise with vibrant colors selling out first.
Cost Management and SG&A Reduction
SG&A expenses were reduced by 30% year-over-year, reflecting lower personnel expenses and other cost reductions.
Inventory Management
Inventories decreased by 25% year-over-year, indicating strong inventory management and preparedness for new product launches.
Positive Response to New Marketing Strategy
A shift to mid- and lower funnel marketing, including increased influencer activation and strategic celebrity seeding, has contributed to cultural relevance and expanded reach.