Improved EBIT Margin Outlook
BIC upgraded its full year adjusted EBIT margin outlook for 2024, with a strong adjusted EBIT margin of 18.9% in Q3, a growth of 370 basis points year-on-year.
Strong Sequential Improvement in North America
North America net sales performance improved by 720 basis points in Q3, particularly driven by good performance in the U.S. Lighter business.
Market Share Gains
BIC gained market share during the Back-to-School season across key geographies despite challenging conditions.
Solid Performance in Flame for Life and Blade Excellence
Mid-single-digit growth in Europe for both divisions, with the Blade Excellence division achieving a net sales growth of 6.4% at constant currency.
Recognition as a Top Brand
BIC was recognized as one of Times World's Best Brands of 2024 and ranked among the world's most trustworthy companies by Newsweek and Statista.