Strategic Agreement with Chipotle
Alsea signed a strategic agreement with Chipotle Mexican Grill to launch the brand in Mexico, with the first locations expected to open in early 2026. This partnership strengthens Alsea's portfolio and aligns with its long-term growth strategy.
Positive Same-Store Sales Growth in South America
Same-store sales in South America increased by 18.6%, excluding the effect of Argentina, which indicates strong regional performance despite some challenges.
Digital Orders and Loyalty Program Success
Alsea served nearly 34 million digital orders, accounting for MXN 7.4 billion or 38.7% of total sales. Loyalty sales grew by 21.6%, contributing to 27.4% of total sales.
Global Expansion Strategy
Alsea opened 34 new stores in the first quarter, including 27 corporate units and seven franchisees, targeting high-traffic areas. The company also plans to expand into flagship locations and remodel existing ones.
ESG and Social Responsibility Initiatives
Alsea invested over MXN 13 million in social programs, benefiting more than 80,000 people, demonstrating its commitment to sustainable value creation and social impact.