Increase in Web Traffic and Market Share
Total web traffic in Q4 2024 grew by 15% year-over-year, significantly outpacing competitors. This growth was driven by a 30% increase in organic job seeker visits, indicating a strong brand presence and effective product improvements.
Successful Product Launches and Acquisitions
Launched ZipIntro and next-generation resume database, enhancing customer satisfaction and product adoption. The acquisition of Breakroom expanded the product suite and began its rollout in the US, adding value to employer reviews.
Encouraging Signs for 2025
Positive internal and external indicators reflect cautious optimism for 2025, with Q1 revenue guidance showing only a 2% sequential decline, which is a marked improvement over the larger declines seen in previous years.
Strong Financial Position
Despite a challenging year, ZipRecruiter maintained a resilient business model with an adjusted EBITDA of $78 million, equating to a 16% margin. Cash and marketable securities amounted to $506 million, providing a cushion against market uncertainties.