Aggressive Net New Store Expansion
Opened more than 1,700 net new stores in 2025, taking the total to over 18,000 stores across more than 2,500 cities; guidance to exceed 20,000 stores in 2026 (>1,900 net new stores) and a target of 30,000 stores by 2030.
System and Same-Store Sales Momentum
System sales grew 7% year over year in Q4 2025 (4% for the full year); same-store sales grew 3% in Q4 and 1% for the full year; same-store sales turned positive for three consecutive quarters.
Operating Profit and Margin Expansion
Operating profit (excluding special items) grew 11% to $1.3 billion for full year 2025; Q4 operating profit was $187 million, up 23% year over year. Full-year OP margin expanded to 10.9% (highest since US listing) and restaurant margin improved to 16.3% (+60 bps year over year).
Strong Brand Performers — KFC
KFC opened 1,349 stores in 2025 (total nearly 13,000); KFC system sales growth of 8% in Q4 and 5% for the full year; restaurant margins expanded ~50 bps to 17.4%; hero products accounted for one-third of KFC sales and delivered high single-digit growth.
Transformational Growth — Pizza Hut
Pizza Hut opened a record 444 net new stores (total 4,168); sold over 200 million pizzas in 2025; Q4 system sales up 6%, same-store transactions up 13% and full-year operating profit growth ~20% with restaurant margin improving 80 bps to 12.8%; new thin-crust product 'Sohu Bao Di' now represents ~1 out of 3 pizzas sold.
Transaction and Product Innovation
Total transactions grew 8% in 2025, exceeding 2 billion; about 600 new or upgraded items launched annually and 70 IP partnerships to drive traffic and engagement.
Modular & Multi-brand Rollouts Driving Incremental Sales
K Coffee Cafe tripled footprint from ~700 to 2,200 locations (per-store daily cups +25% YoY); K Coffee Cafes generated a mid-single-digit sales uplift for parent KFC stores; K Pro added >200 locations and generated a double-digit sales uplift for parent stores, with plans to double K Pro footprint to >400 in 2026.
Strong Cash Generation and Capital Returns
Free cash flow was $840 million in 2025 (+18% YoY); year-end net cash of ~$2.0 billion; returned $1.5 billion to shareholders in 2025 (≈$353M dividends + $1.14B buybacks) and committed to $1.5B annually through 2026; raised quarterly dividend 21% to $0.29 and initiated a $460M repurchase plan for 2026.
Improved Capital Efficiency and EPS Growth
ROIC improved to 17.3% (from 16.9% in 2024); full-year diluted EPS $2.51 (+8% YoY; +14% excluding Meituan); Q4 diluted EPS $0.40 (+29% YoY; +21% excluding Meituan).
Technology & GenAI Adoption
Rolled out AI initiatives: Q Smart operational assistant pilot and SmartK AI ordering agent deployed to all KFC super app users (used by 2 million members), aimed at efficiency gains and improved customer experience.